All articles with 'brand' Tag

There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin. One of the ads go like this. There will be a bunch […]

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein […]

We had a presentation session on ‘brand extensions’ today in brand management class. It was a good learning experience to see what are the possibilities and steps to be taken before extending a brand. Its an altogether different question that some people were not comfortable with the idea of Apple getting into space travel. But […]

Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest […]

Madhu!, Ever since you entered my life I am a changed person. I have neglected friends, family and studies for you. You have always been the central part of my existence. Following me through thick and thin of life. You were the first person to know when i wrote my firt infinite loop. You were […]

Years of mountaineering in AUCE (well, the road to my dept from block3 is mountain enough) ensured that I am thin. Infact I am more than that. I am malnutrionesque, bollywood_heroinesque thin in those days. I tried all types of gimmicks to gain some weight. alas, but there is no end to my wait. Then […]

Well, you have seen them all. Cost accounting, management accounting, HR accounting, this accounting, that accounting. But Accounting of Exams??? Well, I guess there is no such concept in existence till now. Hmm, so something original, you must be thinking. But even if you are remotely aware of the blog title you will remember that […]

Well, it is not a T-shirt caption. Rather it is about the current term in the 2 year course i want to blog. When term3 kick started 10 days ago, I thought it would be another 30% content and 70% global term with more fundaes on various areas of management and understanding people. I couldnt […]

<start what=”a brand new day”> ···<curse what=”scheduled task”> ···<check what=”time”> ···<sleep again> ···<check finally what=”time”> ···</sleep> ···<rush to=”brush”> ···<check what=”timetable”> ···<pack what=”bag”> ···<consume what=”snack”> ···<gulp what=”coffee”> ···<rush to=”class”> ······<mark what=”attendence”> ······<sleep sometime> ······<do what=”CP”> ······<do what=”mock the other class participating class participants”> ······<take what=”tea break”> ······<repeat what=”above 4 steps” times=”2″> ···</rush> ···<rush to=”mess”> ······<consume what=”lunch”> […]

Before you can think of the various possible and pleasurable meanings for the dangling ‘it’ in the title let me clarify the noun it is pointing to. It is ‘Marketing Research’. 🙂 Well, there is nothing to be pissed off about it. Infact the story of my stint with marketing research dates back to day […]

I am here for the Term 2 of the PGDM. Before I start blabbering anything about the t2 I think a review of the term one might be a good read. Like everyother soul on this hill I also came with infinite dreams and unlimited($) hopes to this place. Well, looking back at the term […]