Amul is Seriously Good – How agile is your brand?
Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]
Best of Indian Outdoor Advertising
6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]
Nike’s new “my better is better than your better” ad kicks a$$
Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]
Pulsar Mania – Bajaj’s new kickass advertisement
Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]
Hong Kong – Made for tourists
I couldnt really get enough time to sit and write a lengthy post on HK till now. The visit has been completely hectic whether its the meetings with the client or roaming the bustling Hong Kong streets. Finally I am coming back to India today. Fortunately I came a little early to the airport (well […]
Amul – an agile brand
Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile? PS: The image is copyrighted, click on it to see the archives on Amul’s website.
Fresh MBAs and IT Companies
The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]