The shower curtain & rings sense of designing products
Last weekend we moved to a new apartment and they didn’t have shower curtain in the bathroom. So yesterday night we went out to buy shower curtain and shower curtain rings. We found a neat shower curtain and a set of rings (2 separate products). We bought them and got home. I unpacked the rings […]
How to WOW your customers with tracking – Dominos pizza example
Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website. The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker: That […]
Microsoft says ‘I am PC’ and it is brilliant
The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from […]
What they dont teach you in any school – Appreciation
Back when I was doing MBA, one of the first courses we took was called MOC (Managerial Oral Communication). The idea of the course is simple. Each of the 60 students in class would give a 12 minute presentation on any topic of their choice to everyone. Then everyone has 8 minutes to provide suggestions, […]
Dell tells me to buy a finger print reader in order to have another color on the system
This is hilarious or there is a color technology out there that requires to scan my finger print in order to show the “bunch o surfers” or some other design on my laptop skin. Really Dell? see it on the dell site, just select the color scheme as “bunch o surfers”
Amul is Seriously Good – How agile is your brand?
Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]
Windows Mojave Experiment Kicks Ass
Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]