Brands, Stop assuming customers are dumb!

Random - 0 comments

MTR Upma There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin.

One of the ads go like this. There will be a bunch of guys sitting. One of them is cooking something. Others ask him “what is there to eat?”. He shouts Upma.

 MTR Upma 1 MTR Upma 2

The ma in the end reaches up to a flight that is traveling what is like 10 km straight up and a old women suddenly hears it. She takes a parachute and lands up in the terrace to finish the upma. The guys say happily, “MTR Upma fetched us ma”

MTR Upma 3 MTR Upma 4

Now, what is it they want to say?

  • It is so tough to make upma with MTR instant upma mix that your mom has to jump from where ever she is to help you out.
  • You are dumb and incapable of making upma out of this ready mix, that’s why MTR Upma mix can fetch you a maa to cook for you
  • Or is it something else?

The other ad is even worse. Just because somebody has stuffed his mouth with upma he gets a portion in a play as Hanuman. Oh, come on now; please realize that the customers are probably not interested in getting para-gliding moms or instant hanumans. They want a story that they can relate to.

What is a successful brand? A brand that can tell you stories and makes you feel proud when you associate with it.

With that I end my argument.

Images: AgencyFaqs

Chandoo

Hello Awesome...

My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.

I hope you enjoyed this article. Visit Excel for Beginner or Advanced Excel pages to learn more or join my online video class to master Excel.

Thank you and see you around.

Related articles:

Written by Chandoo
Tags: , , , , ,
Home: Chandoo.org Main Page
? Doubt: Ask an Excel Question

Leave a Reply


« »