All articles with 'campaign' Tag

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

I love my Sony Ericsson walkman phone. Ever since it entered my life most of the boring situations have become interesting. Being a new recruit in office meant having to eat my lunch alone, not any more ever since I got the phone. I could play “Aahista Aahista” from Swades by ARR or “Summer – […]

Mutual fund companies often develop this compulsive urge to launch a new product, but sadly mutual funds are one of the boring financial services and all most all of them do one of the following four: Retain your capital and provide liquidity Give returns at risk free rate by investing in longterm governament bonds etc. […]

Birth and Early Stages:> Look up for cool names in google> Post the newborn pics in orkut. Format them in Picasa. Share them with friends using Blogger School & College:> Use Gtalk to chat with friends. Bye bye bfone!> Goodbye to combined studies, welcome google groups.> Doubts about what is the latest ninth planet? may […]

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

MakemyTrip.com does it again with yet another superb interactive. Check the “moving train” interactive ad here. Agency: WebChutneyRelated links – Chidiya Udi, MMT‘s another interactive campaign

Thanks to interactive web technologies like flash, advertisers and marketers now have a powerful medium to engage consumers and deliver clear and memorable messages. I am trying to find the tvc of the annoying ‘anti-marie bureau’ ad and landed up in magindia. Even though I couldnt find the ad I needed, I found this really […]

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein […]

  While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a […]

well… I have been luring my visitors about the happenings here. let me acutally put them down. like a condom advertisement which exaggerates the excitement to exorbitant levels,you might find this a dud of a post. lets try. Man!-I-Fuss-TooWell, come january its election time at I. yours truly contested for Secretary, Media & public relations […]

grades Midterm grades have started coming. Out of the 5 mids we had already 3 results have been announced. First was the BTO with a B+. overall, this term i finished the course with a B grade. Then came the FIN result. I got 60 out of 100. Since the prof. hasnt completed the evaluation […]