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Did you see the moon-walking bear? – nice ad

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch):

But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and let us miss all the wonderful things on our way, how often the communication is so chaotic that you either count the passes or watch the bears instead of seeing the whole picture and getting a better experience out of it. Think!

More on the ad here : DOTHETEST


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My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.

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2 Responses to “Did you see the moon-walking bear? – nice ad”

  1. Abhishek says:

    Absolutely wonderful ad! I counted the passes correct and became very happy 🙂

    The fact that we miss beautiful things in the chaos is true not only for ads but also in life!

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