All articles with 'business' Tag

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

I must be the most insensible and stoical blogger around, for my post on High High Fee Yumm! and the latest controversy on it has taken years to come. But anyway, I believe that blogging is just a hobby for me and hence I pursue it at my leisure to my pleasure. Without making any […]

  While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a […]

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked […]

Type: Non-vegServings: Many Ingredients: 1 myself 😀1 Alarm clock1 Very good mattress1 Well equipped gymnasium1 Badminton court1 Computer with net connection1 Camera1 Blog account300 + friends online2-3 Library books40 GB of movies20 GB of musicA working version of FreeCellDaily The Hindu crosswordLatest copies of India Today, Business World & Outlook Traveler Preparation: Make the mattress […]

Check Indian Railways website. Its ridiculous.

I have an exam tomorrow. Consumer Behaviour. As I am going through the material I hit upon this road block type of definition for category management and my mind entered a recursive loop trying to understand what exactly in the GOD’s name “category management” stands for. Under the leadership of a category manager, using cross-functional […]

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]

Sweated, Tanned, Soaked, Fried, Roasted, Dirtied, Wandered, Dehydrated, Famished, Shocked, Cursed, Damned, Pained, Drank yet Waited to see these beautiful days again. Thanks to the God and other invisible forces like pollution and business law. Finally ‘Hanuman Tekri’ is back to what it is best at. Not necessarily the MBA grads, but the beautiful weather […]

Note: This post has a face value of ZERO. Come April and 99.999% of India’s total population’s sole concern is the summer heat. The rest 0.001% is profoundly worried about a strange exercise called summer internship. Once upon a time some body will say, “it is the minority which define the majority”. So lets talk […]

Post Without Any Heading Actually I dont know what to write. Not that several things are going through my mind. May be I just wanted to take a break from the otherwise hectic day. Just to give you a peek at things here we have,– 3 quizzes tomorrow– 1 case submission and a possible coldcall […]

I am very busy now and this is expected to continue for another 75 years. Ok, its not perpetual. I have got lot of submissions and assignments and presentaitons and may be quizzes and god_knows_what :(. The better part is that some of the work lined up is quite interesting… – Marketing project on Vicks […]

The Great India Blog Mela is up, do check it out. I’m hosting the next one, so send in your entries to me. You can nominate a post by either commenting to this entry or sending me an email The guidelines:1. All posts between February 25 and March 4 are eligible, including those two days.2. […]

After coming here the meaning of weekend blurred a lot. We have seen some crazy weeks in both the terms. Day before yesterday was different experience altogether. Unlike weekends for most people living in India, certain sample of hazaar people celebrate it in a different way. Their weekend starts on Saturday afternoon and ends on […]