What the hell is this?
I have an exam tomorrow. Consumer Behaviour. As I am going through the material I hit upon this road block type of definition for category management and my mind entered a recursive loop trying to understand what exactly in the GOD’s name “category management” stands for.
Under the leadership of a category manager, using cross-functional teams to identify product categories and drive category performance improvements through the application of categories as strategic business units.
– Building a Category Management Capability, Larry Koester, 2002
On a more personal note, If you ever come across the above author’s books start panicking.
My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.
Thank you and see you around.
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