All articles with 'communication' Tag

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Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

I am totally confused when it came to giving a title to this post since I have an option of choosing ‘dude! where is my period?’. But the post will then be subjected to unintended verbal connotations about the sexuality of the author and thus ends up creating more confusion and problems than what it […]

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]

Just when i finished publishing the last post vishy buzzed me on Y! and invited me to NASEOH (an NGO based in mumbai) to participate in an afternoon session with differently-abled people teaching them computers and communication skills. I was in two minds whether to go there or not. But after a hefty lunch at […]

Dont be scared by the title of the post. It was meant to be like that. So lets get it started 🙂 LWD: Ah, the sweet sound of LWD – the Last Working Day. The first year classes are over yesterday. We had a really wonderful MHR class to close the year. The prof is […]

Welcome to the bad bad world of marketing surveys and questionnaires. We have a marketing project due in the next couple of days and all of us need to do a customer survey as part of the project. The aim is to suggest marketing strategies for MNCs and multi crore Indian companies based on a […]

Today we had a session on “Leaders and Managers” in OA. We had 4 wonderful Readings on leadership and management. (read some of them: Narcissistic Leaders, Managers and Leaders – Are they Different?). The readings are thought provoking. After living 24 years and going through so many textbooks and people I still cant define what […]

Read Part I here. After visiting the mosque we visited the RAM MANDIR. The mandir as such has got no historical significance. But the strange architecture of the houses around and inside the mandir caught my eye. the houses were very old. Most of them just looked like my grandmothers earlier house. the window panes, […]

MOC Shocks Whoever said managers do nothing but presentations can move ahead and prove that i am going to become a worst manager. well, atlease my grades in managerial oral communication says so. i got a measly 2.2 out of 4.33 and recieved a ‘C’ grade. Baaah !!! MOC was one of few soft courses […]

Yes, I know that I was late. I know that I am lazy. But I could not help the mad pace at which things were happening here. If someone doesnot have proper time management skills, he is literally screwed up. Thank god, I was able to do the right thing at right time and now […]

These days, everything is through messenger. People use it like anything. whether it is for communicating your launch cast address or informing the junta about some deadline or better still to beg them for some votes in elections. Midterms have reduced this communication and thus junta were depending on Y! Status messages to communicate their […]

Today for the first time in iim career i got the cold call. Today we had 4 sessions. The first one was Written Communication. I went to the class in a hurry and i remembered some 20-30% of the case analysis we had done on sunday. I thought of taking a printout of the analysis […]