All articles in 'business' Category

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself. I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart […]

A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding 🙂 I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy […]

Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators. Dhoni Pepsi ad: Dhoni Sonata ad: However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the […]

Gone are the days when software jobs are called ‘coder’ or ‘programmer’, as sophistication increased companies started calling the same coder as ‘software engineer’ or ‘programmer analyst’, then there were ‘sr. evangelists’, ‘associates’ and ‘server gurus’, but in the new era where demand is outstripping supply, naming a job creatively is as important as the […]

Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) – a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you […]

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very […]

Its that time of the year again, April first, the fools day, when folks working at Google get creative and make a joke that is totally crazy and back it up with research that sounds authentic. This just proves that when you are passionate about something, you end up having tons of fun. This year […]

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

As usual my alma mater had a rocking placement year with 95 companies giving 367 offers to 173 odd students, salaries seemed to have peaked to new highs with lots of excellent offers and opportunities for the marketing / BFS and consulting candidates. IT companies offered some of the lowest salaries on the batch, indicating […]

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]

My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about, good ideas things to do, action items usual meeting notes mind maps, diagrams and of course doodles well, this brings me to […]