Another web advertising failure – shoppers stop


shoppers stop web ad on rediff

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg online and hoped that it would work. I cant imagine a superior way to waste money. Comments?

Also read:
How not to do online advertising – lessons from rediff, Chateau Indage
Failed cases of context sensitive advertising
Why copy is more critical when you are advertising online?

PS: the images are from shoppers stop / rediff, hosted on phd.

Chandoo

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One Response to “Another web advertising failure – shoppers stop”

  1. [...] Author wrote an interesting post today onHere’s a quick excerptClearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper … [...]

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