Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very few ads manage to grab more of the viewers eye-time. Here is a sample to few of such consumer product print ads from India:
First the ever creative Horlicks ad:
They always manage to come up with nice messages that leave a warm feeling in your heart (see Horlicks sweet nothings world diabetes day ad as well)
Now the faithful maggi ad, they are saying exactly what they have been doing for the last 20 years.
The good old zandu balm ad, creative message:
Finally Head & Shoulders, excellent execution:
Also see: Bank print ads | Ford fusion and Monster print ads
PS: I am not the owner of these images, if you are, drop a comment and I will add your name here 🙂
One Response
Coolio!