All articles in 'advertising' Category

Did you checkout the new web based Mac vs. PC ads Apple is running on the CNN.com? They are totally cool. why? because, in that ad, the PC guy walks from one ad-block to another creating wow user experience for whoever seeing the ad. Here is a small animation I have created out of it […]

Advertisements and info-graphics can excite us a lot by their sheer ability to tell a story convincingly. What happens when you combine both? The results are dazzling… don’t believe me? Checkout these examples: Heineken Beer – How to get a girl in the bar – Flow chart Evening College from 5 – 10 PM – […]

The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from […]

Look at the power of conversation. A fan posted on youtube showing an apparent glitch in Tiger Woods 08 video game that you can walk on water to hit a golf ball. What did Electronic Arts and Tiger Woods do? They post a response to that video advertising Tiger Woods 09 saying that “its not […]

While surfing some of my regular reads on the google reader, I saw this feed ad from google adsense. The ad looks like a text ad with scroll bars. I have never seen scroll bars on text ads by google, so out of curiosity I clicked on the scrollbar and dang, it launched me to […]

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]

Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting. … Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost. Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid […]

This is awesome, the new incredible hulk campaign on IMDB is nicely done, I have taken a few screen shots of it to post here, just in case they removed it (but go see it on IMDB to understand what I mean) This shows how to create incredible advertisements by integrating flash (rich media) with […]

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver […]

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours. Despite having one of the finest Indian online customer […]

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself. I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart […]

Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators. Dhoni Pepsi ad: Dhoni Sonata ad: However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the […]

I think this is brilliantly done, despite being a mac owner and lover, the ad just looked perfect without sounding arrogant or stupid. Good work Lenevo 🙂

Look at the above Vodafone ad, the latest one where a cute little girl is constantly getting help from a cute little pug in various situations while a beautiful jingle is played in the background. The ad ends saying that “Vodafone is all too happy to help you” when you need them. Even though I […]