The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from software to users and boy they have done it well. See the ad below:
(see it on youtube)
It is not about slides, it is about your story
It is not about charts, it is about your insights
It is not about canvas, it is about your drawing
It is not about software, it is about YOU
And Microsoft has been successful to establish that message with the ads, now the next step is making the world realize what remarkable things individuals around the world are able to pull off using MS software. That, my friend is marketing.
2 more ads in the “I am a PC” series:
My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.
Thank you and see you around.
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