All articles with 'strategy' Tag

The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]

I recently had to perform some analysis on a set of insurance companies in certain geography. After searching the net I found such list of companies operating in that continent. But the problem is, These companies are listed multiple times, one time for each of their geographical area of operation. I cannot count each company […]

Sex and Strategy are the two most abused words in this world 😀

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

Note: This post has a face value of ZERO. Come April and 99.999% of India’s total population’s sole concern is the summer heat. The rest 0.001% is profoundly worried about a strange exercise called summer internship. Once upon a time some body will say, “it is the minority which define the majority”. So lets talk […]

Being the ad freak that I am, I spend most of the travel time gazing at the billboards inside/outside the local stations. Sometime back the idea of writing an article on these advertisements came to my mind. Here goes the implementation of the same. Spread the buzz! Zee – Bhaskar’s stable is trying to launch […]

For all technical reasons this was my first time with a digi cam. I am mighty excited and was checking the cam every now and then. Feeling like a kid with new toy… 🙂 Some of the initial snaps I have taken with the cam along with little captions. The first pic with the cam […]

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest […]

I am very busy now and this is expected to continue for another 75 years. Ok, its not perpetual. I have got lot of submissions and assignments and presentaitons and may be quizzes and god_knows_what :(. The better part is that some of the work lined up is quite interesting… – Marketing project on Vicks […]

Well, it is not a T-shirt caption. Rather it is about the current term in the 2 year course i want to blog. When term3 kick started 10 days ago, I thought it would be another 30% content and 70% global term with more fundaes on various areas of management and understanding people. I couldnt […]

Somedays, life seems highly miserable and hopeless. Well, not for cribbing but for the fun part of the life under thousand tonnes of pressure read on. Start the day at 12:00 by reading some come-dicks accounting case and trying to learn and appreciate their taxation policies and lease mechanisms, not to mention about the amortization […]

We had a great night last night :D. Cul-com planned the Janmastami celebrations by conducting puja in one of the common rooms. After puja, we had jamuns. The fun started when the mutki-phod started. Man, you got to be there to believe what I am talking. It was awesome fun. overall, 4 mutkis were floated. […]

Today (or is it yesterday?) was very good. The day kicked off with Block A Gyaan session at 12:30 am by Prasoon making a presentation on Forex. Some 40 odd highly motivated pgp1s attended the presentation. This is the first of the several presentations that are going to be made by armageddons so that our […]