All articles with 'marketing' Tag

On my way to office I have spotted this nicely done guerrilla campaign by Nationwide insurance. The concept is nice and execution is perfect. See it for yourself. (Btw, the picture is not mine, thanks to Hojimoto)

We have been to Potbelly sandwich works in Washington for lunch and the restaurant instantly became my favorite. Its the kind of place with a soul of its own, you can feel the passion the shop people have shown in every aspect. Of course the food was excellent, I had a chicken salad sandwich, veg […]

ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]

We have a saying in Telugu that goes like this, “thaadu vundhi kada ani eddu kontama?” which means, “just because you have a rope you dont buy a bullock to tie”. Amazon’s recommendation system must have been coded by someone with a skewed view of reality. How else can you explain this? Obviously I didnt […]

The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]

The things I love about Chennai are many, filter coffee, trees, relaxed pace of life, amazing food, culture to name a few. But one of the important reasons is Landmark Bookstores. During my second week in Chennai, Ashwin, one of my b-school classmates introduced me to Landmark. We went to the store located in the […]

Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu. Image Courtesy: Hindu ePaper

Rewind an year or two and you would have known me as a staunch supporter of all roles that are marketing and vying to become one sometime. Well, I believe that i am marketer even now. Just that i am selling services, technology and consulting instead of a pack of beedis, printers or pills. But […]

For a second there, I tought they (SBI) are trying to make it true. Thank god, they called off the strike.

Somestuff… I am leaving day after tomorrow. Madhu (comp), all the books and most of the clothes will be leaving tomorrow Planning a trip to Arunachal Pradesh, Assam and some other northeast destinations. May start from 16th March and go on till 29th march. The convocation is most probably on April !st. somebody said in […]

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]

Let me warn you, this is not a tag post. Now that you are relaxing let me take you through some of the most memorable things about 2005. The year started with a weeklong wonderful time spent with my fiancee. Its one of the best vacations we ever had. I got my Canon A75 Powershot. […]

Sorry for the slight delay in uploading the mela. I am stuck up with some submissions in the school :), without further delay. Nation Round-up: The most horrible and shocking news of the week is the terror attacks in IISc – Bangalore. Read more about the incident on youth curry. Exactly a year ago the […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]