All articles with 'marketing' Tag

Microsoft says ‘I am PC’ and it is brilliant

Published on Sep 19, 2008 in advertising, business, Featured

The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from […]

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Tiger Woods walks on water to please a fan – Awesome advertising

Published on Aug 21, 2008 in advertising, Humor, ideas

Look at the power of conversation. A fan posted on youtube showing an apparent glitch in Tiger Woods 08 video game that you can walk on water to hit a golf ball. What did Electronic Arts and Tiger Woods do? They post a response to that video advertising Tiger Woods 09 saying that “its not […]

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Amul is Seriously Good – How agile is your brand?

Published on Aug 4, 2008 in advertising, business, Humor, ideas, India

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

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Windows Mojave Experiment Kicks Ass

Published on Jul 30, 2008 in advertising, business, ideas, technology

Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]

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Cool outdoor advertising by Google Russia

Published on Jun 9, 2008 in advertising, business, ideas, technology

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver […]

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Am I a Japanese Translator?

Published on Jun 6, 2008 in business, Humor, wonder why

Fridays can be immensely fun, as I anticipate 2 days of doing-nothing while sipping coffee working on excel sheets. But nothing can make my day better than this immense suckmanship displayed by Naukri with their job recommendation for me. All the Japanese I know can be summarized to 1 word – “omurice“, now that I […]

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Email marketing is NOT distributing pamphlets

Published on Jun 4, 2008 in advertising, business, ideas, India, wonder why

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours. Despite having one of the finest Indian online customer […]

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How simple is your product?

Published on Jun 2, 2008 in business, ideas, wonder why

Here is a look at 3 different game controllers. First the simplest of them all, “wiimote”, easy to understand, easier to use Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured Then comes the most complex of […]

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Vodafone pug is happy to help you .. or really?

Published on Apr 30, 2008 in advertising, ideas, India

Look at the above Vodafone ad, the latest one where a cute little girl is constantly getting help from a cute little pug in various situations while a beautiful jingle is played in the background. The ad ends saying that “Vodafone is all too happy to help you” when you need them. Even though I […]

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Another web advertising failure – shoppers stop

Published on Apr 29, 2008 in advertising, business, wonder why

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]

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Focus on customers, not on your brand

Published on Apr 10, 2008 in america, business, ideas, pics, wonder why

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]

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Few good Indian print ads – horlicks, maggi, zandu balm and head & shoulders

Published on Apr 3, 2008 in advertising, business, ideas

Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very […]

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Did you see the moon-walking bear? – nice ad

Published on Mar 24, 2008 in advertising, business, wonder why

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

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Nike’s new “my better is better than your better” ad kicks a$$

Published on Mar 15, 2008 in advertising, america, business, ideas, media

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

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Pulsar Mania – Bajaj’s new kickass advertisement

Published on Mar 10, 2008 in advertising, business, India

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]

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