All articles with 'India' Tag

MakemyTrip.com does it again with yet another superb interactive. Check the “moving train” interactive ad here. Agency: WebChutneyRelated links – Chidiya Udi, MMT‘s another interactive campaign

The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]

Yesterday I went to see the “Rang De Basanti” in Velocity. Everytime I go there I end up thinking about the youth in Indore. So, there I was watching the acclaimed performance by Aamir & co. There is quite a bit of appreciation of the movie from the audience with vigils and claps every now […]

Thanks to interactive web technologies like flash, advertisers and marketers now have a powerful medium to engage consumers and deliver clear and memorable messages. I am trying to find the tvc of the annoying ‘anti-marie bureau’ ad and landed up in magindia. Even though I couldnt find the ad I needed, I found this really […]

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]

My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]

Sorry for the slight delay in uploading the mela. I am stuck up with some submissions in the school :), without further delay. Nation Round-up: The most horrible and shocking news of the week is the terror attacks in IISc – Bangalore. Read more about the incident on youth curry. Exactly a year ago the […]

Blogmela will be posted by 10pm – 30th December. Thanks for all the nominations. Even though I am sad to see very few of them I can understand the festival mood in the bloggers and blog-readers. I am also reading several blogs these days and added some links to my bookmarks so that I can […]

Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else) My earlier post on online shopping in India.

Merry Christmas to all the readers of the PHD. As a festival gift I have changed the design of the blog slightly. Added white background to the posts column and added navigation links on the top of every post. Now you can also add a particular post to del.icio.us for better tagging and search. While […]

PHD is proud to announce the next blog mela this week. I am inviting you to nominate posts, subject to the following rules: Posts must be written by Indians, or have an Indian connection of some sort. Posts must be dated between the 22nd and the 29th of December 2005. Only nominations received before midnight […]

I am feeling beautiful and happy. And let me warn you, I am not yet placed 😀The world is full of new ventures, new ideas and new things. Everyday I see something new happening somewhere, something so simple and beautiful being done by somebody out there, thanks largely to my net connection. I couldn’t wait […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

The way Indian online shopping is shaping up only suggests that it will take several years before the market matures… an incident to back my argument. A couple of days ago I have ordered an iPodShuffle from one of the leading shopping sites in India. After a day I got an email from them saying […]