All articles with 'customer' Tag

I am feeling beautiful and happy. And let me warn you, I am not yet placed 😀The world is full of new ventures, new ideas and new things. Everyday I see something new happening somewhere, something so simple and beautiful being done by somebody out there, thanks largely to my net connection. I couldn’t wait […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein […]

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked […]

A hazaar things are going on here, most exciting of them being ad-mark contest where we have to make ads on a predefined product to sell it to the customer-jury. As it is the end-terms are just 2 weeks away and all submissions are approaching fast. More later, probably tomorrow.

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]

Note: This post has a face value of ZERO. Come April and 99.999% of India’s total population’s sole concern is the summer heat. The rest 0.001% is profoundly worried about a strange exercise called summer internship. Once upon a time some body will say, “it is the minority which define the majority”. So lets talk […]

Welcome to the bad bad world of marketing surveys and questionnaires. We have a marketing project due in the next couple of days and all of us need to do a customer survey as part of the project. The aim is to suggest marketing strategies for MNCs and multi crore Indian companies based on a […]

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest […]

There are fairs. And then there are fairs. Then there is UtsAHA. to beat all of them hands down. UtsAHA is the reason for the inactivity in my blog. For the last 3-4 days half of IIM Indore are working like dogs to make this marketing fair happen. The concept of UtsAHA is simple. It […]

Before you can think of the various possible and pleasurable meanings for the dangling ‘it’ in the title let me clarify the noun it is pointing to. It is ‘Marketing Research’. 🙂 Well, there is nothing to be pissed off about it. Infact the story of my stint with marketing research dates back to day […]

Darn… you must be thinking that we are there. Well, cant really help having a mission statement for our project group when most of us are with global perspective. 😀 After much o’ deliberation, certain musharraff in the group came up with this long and awkward sentence which disables management from thinking clearly. We are […]