All articles with 'customer' Tag
How to WOW your customers with tracking – Dominos pizza example
Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website. The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker: That […]Continue »
Mobile Banking Innovation from ICICI Bank
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]Continue »
First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]Continue »
Fresh MBAs and IT Companies
The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]Continue »
Blue Dart Rocks!
It might be easy to suck as you would have seen from my comments about some of the service providers and such like. But it aint rocket science to rock as Blue Dart proved to me yesterday. Situation: 1. I get a courier from Outlook Delhi. Blue Dart guys visit my appartment only to find […]Continue »
Relationships & Banks
Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]Continue »
Porok, Call back Ads and Simple Joys of Life
First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]Continue »
How to serve the customer
This week I came across two service orgs (cafe coffee day and shoppers stop) and observed peculiar things about their service. The “we serve you faster than anyone” problem: After roaming a lot in hot chennai sun (well, slowly people have been dropping hot adjective for chennai, you see, it has become redundant these days), […]Continue »
Focus on Details = Satisfied Customers
It is amazing how attention to smaller details can change the face of a service organization. There are several things that are done just the way they are since they were first done. Ok, thats a complex statement, for example, when you go to a website and it has some data/animation to load, all you […]Continue »
Understanding Customer – Insights from street
Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]Continue »
How not to do advertising online?
The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]Continue »
9 sureshot ways to kill your audience using powerpoint
Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]Continue »
SBI Life: Message that hits
Incase you find it tough to read, the message is: There is no such thing as wrinkles. Only lines that tell an interesting story. Of a lifetime of love, laughter, loss, learning and squinting to read small print. It’s okay not to tell you grandkids stories of a life well lived, when you’re still too […]Continue »
Brands, Stop assuming customers are dumb!
There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point â€“ MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin. One of the ads go like this. There will be a bunch […]Continue »
Where will the multiplex go now?
You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldnâ€™t sit with your […]Continue »