All articles with 'brand' Tag

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]

I couldnt really get enough time to sit and write a lengthy post on HK till now. The visit has been completely hectic whether its the meetings with the client or roaming the bustling Hong Kong streets. Finally I am coming back to India today. Fortunately I came a little early to the airport (well […]

Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile? PS: The image is copyrighted, click on it to see the archives on Amul’s website.

The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]

“One Kg tamarind is Rs. 69? What the heck…! Has it always been this costly?” raced my mind through the grocery stand in the neighbourhood supermarket. “Lets buy this 2kg surf excel no? we get a bucket free” urged my wife. I mused for a while trying to keep me afloat in the fmcg quicksand […]

Last minute Christmas shopping frenzy combined with determination to buy a nice handbag to my fiancee made me wander the already crowded Myongdong streets on Sunday night. To say that the street is busy is a huge understatement. I actually relived the crowded Mumbai local train experiences on Sunday. So much so that the always […]

A couple of days I guess S.Anand has given this link to Flickr’s Top Digital cameras. The funda is simple. The site tells you what are Top camera models in Flickr based on the EXIF data available using some Flickr API. I was wondering if the same cameras are also most sought after by people. […]

2 seconds, thats the time we generally spend on a print ad. For that matter I dont spend more than 10 mins in the monring to go through the news paper. Most of my reading is done from a blog reader in office during free time. When I go back home in the night, I […]

>>> How come chennai doesnt have any English / Hindi FM channels? I think (correct me) all other metros have them. The only FM channel where you can hear something in Hindi is All India Radio’s FM Channel. >>> I am planning to buy a TV. My budget is 10k. The TV must be flat […]

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]