All articles with 'advertising' Tag

I think a new form of advertising has emerged, thanks to ingenuity of IBNLive and suchlike. Even a serious news item like possible second test by N.Korea gets its share of meaningless and possibly sponsered images. Look at it youself… Source: IBNLive

Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]

Today I ran a search in Del.icio.us for Infosys to get some information. What I saw in the results page is height of online anti-advertising. Generally you expect to see some ads related to the search tags. What you see here is on a different dimension altogether. When I clicked on the ad, it took […]

Its been 2 years since I have posted such a message. A recent look at my website statistics revealed that most of the visitors are first timers, and quite a few of them land here searching one of the “iim”, “indore”, “iim indore blog”, “iimi” or “chandoo iim”. So, let me take a moment and […]

Saw this brillliantly executed interactive ad for promotion of laser eye treatment sometime back. It looks pretty much similar to online gambling/casino/Vi@gr@ ads where they make you shoot a duck, ball or something else and when you finally shoot they will direct you to their website which promotes something or other. You shoot the glasses […]

Courtesy: Metro Plus, Chennai A man eats a stick of kurkure and suddenly burns into flames, after the fire is doused, he distributes kurkure to horrified crowd. I think this is probably the best outdoor advertising I have ever seen. No wonder the ad bagged gold in cannes for JWT, Chennai. Read the entire story […]

For a second there, I tought they (SBI) are trying to make it true. Thank god, they called off the strike.

The latest ad by GE money is executed really well. For one I am a big hater of magazine ads with a portion coming out of the magazine layout (I dont know what do you call them), but they are annoying and make the whole reading experience painful. Comments?

The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

  While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a […]

I came across this Bajaj Avenger DTS-i ad in TV while I was Delhi a couple of days back. I must say the ad is very well made. Being an ad fanatic I can see the commercial creating instant associations in anyone in bike riding age. The ad uses Leh backdrop with tough (off)roads which […]

Got the first one via kiruba while searched the KYJ ad and found it here. Now tell me which one’s better?