All articles with 'marketing' Tag

Its vacation time, I am busy having loads of fun without being harassed by mergers & acquisitions, marketing fundaes and management of negotiations.With all the hope and luck will be able to blog at the earliest when I am done with eating and sleeping all that I wanted to. Meanwhile you too have fun.

The way Indian online shopping is shaping up only suggests that it will take several years before the market matures… an incident to back my argument. A couple of days ago I have ordered an iPodShuffle from one of the leading shopping sites in India. After a day I got an email from them saying […]

IRIS 2005 is over. I know I haven’t spoken much about it. For one, it’s been a part of my life for the last 8-9 months. Barring the 2 months of summer, I have spent at least a couple of hours every day on it, fearlessly dreaming about the event, carefully shaping up the themes […]

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

The season begins with a bang! I am not referring to tollywood movie season with a big hit, but to the b-school festival season. Our team participated in MDI Gurgaon’s management festival called as Imperium. We won the first prize in a marketing event called MarkeThink. In fact we clean swept the event with another […]

I have seen several tens of teachers so far in my life. I rarely remember what they taught me in the class. All the formulae, all the theorems, all the circuits, all the models and all the frameworks… everything is forgotten. Whatever I am learning now, I am 100% sure that I will forget this […]

For the past 4-5 days I have been really busy and the reason is not some submission or exam. It is ad-mark. Mercur-i, our marketing club conducts “marketer of month” contest. There will be several phases in this contest and as you participate in each round you will accumulate points based on your performance. The […]

I am totally confused when it came to giving a title to this post since I have an option of choosing ‘dude! where is my period?’. But the post will then be subjected to unintended verbal connotations about the sexuality of the author and thus ends up creating more confusion and problems than what it […]

Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

Note: This post has a face value of ZERO. Come April and 99.999% of India’s total population’s sole concern is the summer heat. The rest 0.001% is profoundly worried about a strange exercise called summer internship. Once upon a time some body will say, “it is the minority which define the majority”. So lets talk […]

Got the first one via kiruba while searched the KYJ ad and found it here. Now tell me which one’s better?

Today I attended the first class of pgp2. Its the french class. Well, technically speaking it is the first class. Actual routine starts from tomorrow with services marketing. I have only 24 credits in this term. It means 5 full courses and 2 half courses. More on the academic side of the courses later.

Ok folks!, sit tight. I am going to reveal my plans about the upcoming series of management books authored by none other than yours truly. On a more serious note, i am fed up trying to feed myself with good south Indian food in this hinterland. I am trying with out any success for the […]

Being the ad freak that I am, I spend most of the travel time gazing at the billboards inside/outside the local stations. Sometime back the idea of writing an article on these advertisements came to my mind. Here goes the implementation of the same. Spread the buzz! Zee – Bhaskar’s stable is trying to launch […]