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All articles with 'company' Tag

A bachelors guide to renting a house in Chennai

Published on Jul 27, 2006 in Random

All you hopeless and wifeless bachelors, get up and start looking. With PHD releasing “the unofficial bachelors guide to renting a house in Chennai” today, you will never again get a “no, we dont rent to criminals, politicians, drummers, dogs, carpenters and bachelors” reply from your prospective landlords. Where to look: Never call a housing […]

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Learnings of the week that was

Published on Jul 21, 2006 in Random

Not that you would be interested to know them, but anyways, >>> It does rain in Chennai for more than 12.3 seconds at a time. It happened once yesterday. >>> Using combo-boxes in excel is not that difficult, it is so much more fun and intuitive. Try learning them here if you are a excel […]

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Understanding Customer – Insights from street

Published on Apr 24, 2006 in Random

Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]

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How not to do advertising online?

Published on Feb 10, 2006 in advertising, ideas

The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]

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9 sureshot ways to kill your audience using powerpoint

Published on Feb 7, 2006 in Random

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]

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Absolut Shift

Published on Jan 18, 2006 in Random

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

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Some things and Some links…

Published on Dec 17, 2005 in Random

I am feeling beautiful and happy. And let me warn you, I am not yet placed 😀The world is full of new ventures, new ideas and new things. Everyday I see something new happening somewhere, something so simple and beautiful being done by somebody out there, thanks largely to my net connection. I couldn’t wait […]

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Surprisingly Banks

Published on Dec 14, 2005 in advertising, banking, business

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

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Shareholders, value creation and all that bushllit

Published on Nov 24, 2005 in Random

The traditional theories of corporate finance have 2 viewpoints. They are, Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler. No one ever bothered to read the second bullet point. But the world from now onwards is not going to be like that. […]

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Tell me where I can fit this

Published on Nov 6, 2005 in Random

Any high technology product with the exception of mp3 players like iPod come with a baggage of useful (less) features each trying to further complicate the problem which the consumer wanted to solve by using it. For example, we buy digital cameras to collect every moment as we live. But we end up getting either […]

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PHD in new Avatar

Published on Nov 4, 2005 in Random

Had loads of freetime today. So quenched the itch to change the template. I have been toying with the idea of having a left sidebar for quite sometime. For one the left sidebars give more ad revenue (researcg says that we tend to look at the left top of the window most of the time). […]

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Online Advertising

Published on Oct 19, 2005 in advertising, banking, technology

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

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bLAW bLAW bLAW!

Published on Aug 6, 2005 in Random

Since most of you are in this wonderful state of blissfull ignoranace of Indian Law, let me tell you this increasingly puzzling and yet stunningly simple definition of “Company” according to Companies Act. “A Company means a company formed and registered under this Act or an existing company”

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You have got mmmmmmmmmmmmmail!

Published on Jul 13, 2005 in Random

Apparently I have the same mail many a times :D. I wonder how many more of programming advancements it takes to incorporate common sense in to the coders mind.

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Come again?

Published on Jul 3, 2005 in Random

Well, this is not an unseen sight in most of the business schools. In search of something more than the obvious facts most of us end up speaking gibberish clad, verbose rant when someone asks simple questions like ‘when is the class?’. Majorly this happens because everyone tries to be intellectual and superior by displaying […]

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