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Our management festival IRIS is what keeping me busy for the last few days. The event is going on really well. Last 2 days have been really hectic with really lots of work and almost a thousand phone calls. Will post a detailed update when I have the time and space. Till then, oh yeah, […]

Any high technology product with the exception of mp3 players like iPod come with a baggage of useful (less) features each trying to further complicate the problem which the consumer wanted to solve by using it. For example, we buy digital cameras to collect every moment as we live. But we end up getting either […]

Had loads of freetime today. So quenched the itch to change the template. I have been toying with the idea of having a left sidebar for quite sometime. For one the left sidebars give more ad revenue (researcg says that we tend to look at the left top of the window most of the time). […]

I opened word to type a new blog at 2AM. Its 3 now and I still don’t know what I am going to write. I guess the break from blogging has been too lengthy. I could think of several things including ‘rhymes management would sing’ :p, but nevertheless torture to the frequent readers of this […]

Wishes to myself on my 25th birthday. This will be my last birth day in school (unless I get a job in school) Had loads of fun since morning. Updates later.

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein […]

I must be the most insensible and stoical blogger around, for my post on High High Fee Yumm! and the latest controversy on it has taken years to come. But anyway, I believe that blogging is just a hobby for me and hence I pursue it at my leisure to my pleasure. Without making any […]

The season begins with a bang! I am not referring to tollywood movie season with a big hit, but to the b-school festival season. Our team participated in MDI Gurgaon’s management festival called as Imperium. We won the first prize in a marketing event called MarkeThink. In fact we clean swept the event with another […]

If there is one hobby that I cannot leave even when I become a CEO, it will be coding. Yes, I like coding very much. Not that I am hotshot programmer or something like that, but I would like to spend a couple of hours every month doing some silly coding. It feels good when […]

  While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a […]

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked […]

Hurray, I am really happy. Our institute’s management festival IRIS is shaping up really good this year. I am working as media and publications coordinator and 2 of my responsibilities are developing the event brochure and website. Both of them have really come out well. We took a giant leap from last years design and […]

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Sometimes a small victory makes you more happy and satisfied than most of the earth breaking and market share based successes. Last night a similar thing happened. I am able cross 10 answers in Hindu crossword. Hurrey…. What is so special about it? For one, it’s just the beginning. According to this website it might […]