All articles with 'marketing' Tag

For all technical reasons this was my first time with a digi cam. I am mighty excited and was checking the cam every now and then. Feeling like a kid with new toy… 🙂 Some of the initial snaps I have taken with the cam along with little captions. The first pic with the cam […]

Dont be scared by the title of the post. It was meant to be like that. So lets get it started 🙂 LWD: Ah, the sweet sound of LWD – the Last Working Day. The first year classes are over yesterday. We had a really wonderful MHR class to close the year. The prof is […]

Welcome to the bad bad world of marketing surveys and questionnaires. We have a marketing project due in the next couple of days and all of us need to do a customer survey as part of the project. The aim is to suggest marketing strategies for MNCs and multi crore Indian companies based on a […]

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest […]

I went to a near by villagesque town called Rau today for some retailer survey. The survey is about a major cough/cold relief product and how their distribution network functions. So there I was along with Anoop trying to interview a medical shop owner on the SKUs, commisions etc. etc. I was attracted by a […]

Diversify and Unlever or gillete and unilevermy energies, where do i deliver? Philip Kotler or Breleay MyerWho is my real teacher? Targets and markets or ledgers and budgetsWhat are my worshipping objects? Cows and Dogs or Bulls and BearsWho will inspire my instincts? covariance matrix or marketing mixwhere my interests, i will fix? ?

I am very busy now and this is expected to continue for another 75 years. Ok, its not perpetual. I have got lot of submissions and assignments and presentaitons and may be quizzes and god_knows_what :(. The better part is that some of the work lined up is quite interesting… – Marketing project on Vicks […]

Loads of the bloggers in b schools ranted about “a day in myschool” stuff. All the scary stories are more or less successful in convincing outsiders about the concentration_campesque culture in these places. So let me try to sell you the story of how we spend a holiday. Since tomorrow is a holiday I am […]

well… I have been luring my visitors about the happenings here. let me acutally put them down. like a condom advertisement which exaggerates the excitement to exorbitant levels,you might find this a dud of a post. lets try. Man!-I-Fuss-TooWell, come january its election time at I. yours truly contested for Secretary, Media & public relations […]

Well, it is not a T-shirt caption. Rather it is about the current term in the 2 year course i want to blog. When term3 kick started 10 days ago, I thought it would be another 30% content and 70% global term with more fundaes on various areas of management and understanding people. I couldnt […]

There are fairs. And then there are fairs. Then there is UtsAHA. to beat all of them hands down. UtsAHA is the reason for the inactivity in my blog. For the last 3-4 days half of IIM Indore are working like dogs to make this marketing fair happen. The concept of UtsAHA is simple. It […]

After coming here the meaning of weekend blurred a lot. We have seen some crazy weeks in both the terms. Day before yesterday was different experience altogether. Unlike weekends for most people living in India, certain sample of hazaar people celebrate it in a different way. Their weekend starts on Saturday afternoon and ends on […]

Before you can think of the various possible and pleasurable meanings for the dangling ‘it’ in the title let me clarify the noun it is pointing to. It is ‘Marketing Research’. 🙂 Well, there is nothing to be pissed off about it. Infact the story of my stint with marketing research dates back to day […]

Thus came the results of first five marketing quizzes. Being an intuitive marketer that i am, i never consulted the kotler for furthering my marketing gyaan. so when the grades came i was neither interested in my positioning in the class nor i am hurrying towards the board. but there are few things in life […]

Thanks largely to the marketing presentation due today and the impending winter. I was working till 5:30 on the case and ppt. Weather here is slowly becoming nasty and last night wasnt any better. When i crashed in the odd hour my room is damn cold. The sack felt like a sponge soaked in chilled […]