How to WOW your customers with tracking – Dominos pizza example
Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website. The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker: That […]
Mobile Banking Innovation from ICICI Bank
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]
First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]
Fresh MBAs and IT Companies
The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]
Blue Dart Rocks!
It might be easy to suck as you would have seen from my comments about some of the service providers and such like. But it aint rocket science to rock as Blue Dart proved to me yesterday. Situation: 1. I get a courier from Outlook Delhi. Blue Dart guys visit my appartment only to find […]
Relationships & Banks
Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]
Porok, Call back Ads and Simple Joys of Life
First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]