All articles in 'business' Category

Last weekend we moved to a new apartment and they didn’t have shower curtain in the bathroom. So yesterday night we went out to buy shower curtain and shower curtain rings. We found a neat shower curtain and a set of rings (2 separate products). We bought them and got home. I unpacked the rings […]

Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website. The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker: That […]

The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from […]

Back when I was doing MBA, one of the first courses we took was called MOC (Managerial Oral Communication). The idea of the course is simple. Each of the 60 students in class would give a 12 minute presentation on any topic of their choice to everyone. Then everyone has 8 minutes to provide suggestions, […]

This is hilarious or there is a color technology out there that requires to scan my finger print in order to show the “bunch o surfers” or some other design on my laptop skin. Really Dell? see it on the dell site, just select the color scheme as “bunch o surfers”

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]

I have noticed something totally strange while trying to get an auto insurance quote online at GEICO. See it for yourself. They are showing your password in the URL… OMG 😮 Make sure you don’t use the site for getting new quotes as it could be a potential privacy breach as anyone watching the URLs […]

Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting. … Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost. Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid […]

Now that iPhone is going to have GPS built in, here is an application idea any of you iPhone app developers out there. The idea is simple, whenever the phone-holder is driving, this app would automatically answer calls with a pre-recorded message (that can go like, “Hi.., I am driving right now, please leave a […]

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver […]

Fridays can be immensely fun, as I anticipate 2 days of doing-nothing while sipping coffee working on excel sheets. But nothing can make my day better than this immense suckmanship displayed by Naukri with their job recommendation for me. All the Japanese I know can be summarized to 1 word – “omurice“, now that I […]

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours. Despite having one of the finest Indian online customer […]

Here is a look at 3 different game controllers. First the simplest of them all, “wiimote”, easy to understand, easier to use Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured Then comes the most complex of […]

One of the most frequent tasks for any manager is “planning”, be it putting together a hiring schedule or designing a jumbo jet, it all starts with a simple project plan and gantt chart is simple and intuitive representation of the same. But how to make a gantt chart in excel without writing too many […]