All articles with 'cost' Tag

I stared with disbelief at the message on my mobile, it read, “Game for some Lebanese food on Sunday?” Lebanese food and Chennai?!? The combination sounded like Indian president and real power. Never the less, knowing the sender of that message very well, I responded “yes” with doubts in my mind. For whenever I tried […]

Have you ever wondered how unbusinesslike it is when you stop by at a store to make them profitable they charge you for parking? You might say, “heh, but the parking space costs”, but why charge all of them when some of them eventually make profits for the retailer. Thats exactly how Big Bazaar in […]

What comes to your mind when you see a water purifier. >> Expensive!>> Rarely used, Once or twice a day! I think they are both expensive and very thinly used. A modest water purifier from Eureka Forbes costs about Rs. 8000. Compare that with the alternative, a monthly supply of Bislery bottled water for a […]

Most of my classmates and friends have started purchasing houses. This coupled with the fact that I am in coveted DINK (double income no kids) group now have prompted me to do some preliminary research on buying a house. In my quest few things became obvious, Any house worth its tiles costs more than a […]

“One Kg tamarind is Rs. 69? What the heck…! Has it always been this costly?” raced my mind through the grocery stand in the neighbourhood supermarket. “Lets buy this 2kg surf excel no? we get a bucket free” urged my wife. I mused for a while trying to keep me afloat in the fmcg quicksand […]

I opened my eyes, everything around me is blurry and cold. I hurriedly looked at the watch, it showed 10:30, but it meant little for I am in a different timezone. While I was trying to clear my eyes the guy who is sleeping infront of me said “hi”, even before I could open my […]

In a really interesting and smart move MoserBaer announced that it would soon enter VCD/DVD based movie segment by offering them at the price range of Rs. 28-35. I think its really good for everyone who likes movies. In the day and age of rampant piracy not many people are finding it easy to shell […]

Agreed I am great fan of food. And more so when the place is real value for money. So I have become a regular at Murugan Idli Shop during the weekends. That brings us to the topic of this post. What can marketers learn from a place like Murugan Idli Shop?Pricing. [Useful Wikipedia links for […]

It might be easy to suck as you would have seen from my comments about some of the service providers and such like. But it aint rocket science to rock as Blue Dart proved to me yesterday. Situation: 1. I get a courier from Outlook Delhi. Blue Dart guys visit my appartment only to find […]

First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]

Not that you would be interested to know them, but anyways, >>> It does rain in Chennai for more than 12.3 seconds at a time. It happened once yesterday. >>> Using combo-boxes in excel is not that difficult, it is so much more fun and intuitive. Try learning them here if you are a excel […]

This week I came across two service orgs (cafe coffee day and shoppers stop) and observed peculiar things about their service. The “we serve you faster than anyone” problem: After roaming a lot in hot chennai sun (well, slowly people have been dropping hot adjective for chennai, you see, it has become redundant these days), […]

This is my first time in Chennai and these are my true feelings about this coastal city: – The city looked familiar. I am a true to heart wanderlust and seldom I get this feeling. I think it has got to do with people and the trees. The place reminds me of Vijayawada/Vizag. – No […]

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked […]

A rattle of cha/coffee pulled me out of dreamland. The train is moving fast towards Jammu Tawi station. By that time others are awake. The scenery outside looked really beautiful with lots of greenery and plains. Every now and then we see a huge army camp. Outside Jammu Tawi Rly. Station At about 7 AM […]