How to Visualize Survey Results using Incell Panel Charts [case study]

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Often when we make a survey to compare various products (or vendors, companies, brands) the results are in the following format:

Survey Results - Data - Example

Now, we can visualize such data in several ways. One of the obvious ways to visualize is to make a stacked bar chart. But it results in poor representation of values as we cannot easily compare ratings of one vendor to another. This is where a panel chart would help. A sample panel chart for above data can be like this:

Visualize Survey Results using Panel Charts

A panel chart (often called as trellis display or small-multiples) shows data for multiple variables in an easy to digest format. It lets users compare in any way and draw conclusions with ease.

Today, I want to discuss how the principles of panel chart can be applied to visualize a complex set of survey results. For this we will use the recent survey conducted by Gartner on how various customers use BI (Business Intelligence) tools. The folks at Tableau have done good analysis of this data and presented the results in this format:

BI Vendor Survey Results - Stacked Bar Chart

While the above chart is ok, it doesn’t let you compare vendors very well. We can only compare them on first usage, “viewing static management reports”. For everything else, the base line changes, so it is difficult to draw meaningful conclusions if, for example, you want to know which software is getting used more for “doing complex adhoc analysis”.

Jon Peltier has done beautiful analysis of this chart and presented various alternatives in his post yesterday. One of his recommendations is, of course, making a panel chart like this:

Panel Chart to Compare BI Vendors - Jon Peltier's chart

While, Jon’s Panel Chart greatly improves the readability of these survey results, I have 2 problems with it.

  1. Making such a panel chart in Excel is like baking your own bread. If you are like me, after few hours, you would run to bakery both hungry and frustrated. Panel Charts are not native in Excel. That means, we have to bribe, coax, threaten, protest and bend over backwards to prepare something like this in Excel. Thankfully people have already done that. So we can follow the examples and learn from their lead. [here is a panel chart tutorial from Jon]. However, the point still remains that, creating a panel chart in excel is a pain.
  2. Once such a panel chart is constructed, it is still pretty rigid. For eg. if you are interested in knowing how IBM as a BI vendor fares, you would like to have the results sorted by IBM’s BI Usages, but doing that in this carefully weaved panel set up means going to square 1 with less dough. So, we are stuck with a panel chart where the values cannot be sorted by any one vendor.

Is there a simpler way to construct panel charts in Excel?

So, I wondered, “is there a better and simpler way to make this chart that would still let me compare values (by BI vendor or BI Usage), let me sort and still save me enough time to drive down to one of the best bakeries in town to get a nice fluffy donut?“.

Of course there is…

The trick is to use Incell Charts. Ahem!

Instead of carefully tweaking chart options, adding dummy series and hiding them in the charts, we can just use incell charts with REPT formula and then align them in the cells. Since Excel naturally has the grid layout, creating panels (or small multiples) is as easy as snapping your fingers. (pls. note, this method of panel chart is only applicable for bar / column charts. If you need panels of line charts or scatter charts, you still need to use the methods suggested by Jon.)

We can also easily add a sorting option and use the lovely LARGE formula to sort the results based on selected vendor.

Here is what I prepared using the above recipe and it took me less than 20 minutes to set this up.

BI Vendor Survey Results - Incell Panel Chart in Excel

[click here for larger version of this]

How is the above incell panel chart constructed?

I am sure you are eager to know how this chart is constructed. Here is the secret:

  1. I took the raw data from Jon’s site and then Pivoted it so that we get the survey results in a table (with vendors on top and usages on left).
  2. I have dedicated a cell to let user select the sort order. Let us call this cell as “K3”
  3. Based on the vendor selected in K3, I have sorted the entire raw data using LARGE formula (and generous use of MATCH, INDEX, OFFSET formulas as well – examples here and here).
  4. Then I used the REPT formula to plot the incell bar charts (and the font “play bill” so that the bars look thick and nice).
  5. I have topped this with conditional formatting so that sorted vendor can be highlighted in different color.

Download the Incell Panel Chart Workbook

Download the Incell Panel chart workbook to play with it. I am sure you will find something useful and fun in that. [mirror download link]

How would you chart survey results?

There are still few problems with this approach though (for eg. adding labels can be a pain), but all in all, this simplifies the charting task and leaves room for adding extra features like sorting, conditional formatting.

Here is a open invitation. We have a long weekend coming up, thanks to Easter. So go ahead and download the original data here. And make your own charts for this survey data. The objective is that we should be able to compare vendors with each other with ease. Save your charts as images and upload them somewhere. Then leave a comment here with that URL so that we all can know how you would chart survey results.

Also, share your opinion on this type of panel charts. What is your experience with them? Do you like / hate panel charts?

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23 Responses to “Displaying Text Values in Pivot Tables without VBA”

  1. sam says:

    Its possible to display up to 4 text values.

    Have a look at the screen shot of an example that I had posted way back at the EHA and figure out how its done !

    http://tinypic.com/r/muzywk/6

  2. ruve1k says:

    With Excel 2010 you can use Conditional Formatting to apply custom number formats which can display text. (In older versions you can only modify text color and cell background color, but not number formats.) Using CF allows for an even larger number of different display values.

  3. soumya says:

    Hey,
    Thanks, this helps. But how do you do it for multiple values where there is a huge amount of non repeating  text? 

  4. [...] Pivot Tables take tables of data and allow the user to summarise and consolidate the data at the same time. This is a great and very fast method of analysis but is restricted to handling mathematical functions on the value field resulting in numerical summaries. – read more [...]

  5. […] Read more here: Displaying Text Values in Pivot Tables without VBA […]

  6. Jon Gali says:

    There is a very good way actually for handling text inside values area.
    First you create a special column on the very left side and call it ID, and put unique ID (numbers only), and then create a pivot table with:

    Row Labels and Column labels as you like, and in the Values labels use the unique ID number.

    Move the unique ID number (copy paste) somewhere to the right and use vlookup to load the data you need using the ID as reference.

    It is a bit longer way but for me it works perfectly to combine values as you like in any moment.

    hope helps.

    Regards,

    Jon

  7. Linda says:

    Thank you! I finally understand pivot tables thanks to your clear, concise explanations and examples.

  8. Danzi says:

    Good Day. This is exactly what i have been looking for. However when i try it on my pivot table or even when i try to recreate this exercise using the sample worksheet, i get this error:

    "Microsoft Excel cannot use the number format you typed. Try using one of the built-in number formats."

  9. Hiren says:

    pls. help in table there is name, pan. amount. i have to make pivot table for example
    NAME PAN AMOUNT
    MR.X AAAAC1254T 500.00
    MR.Y AAABR1258C
    MR.A CFVDE2458T
    MR.Z AAVCR12548C
    MR.X AAAAC1254T
    MR.Z AADCD245T

  10. Hiren says:

    pls. help in table there is name, pan. amount. i have to make pivot table for example
    NAME PAN AMOUNT
    MR.X AAAAC1254T 500.00
    MR.Y AAABR1258C 1000
    MR.A CFVDE2458T 2000
    MR.Z AAVCR12548C 5451
    MR.X AAAAC1254T 45564
    MR.Z AADCD245T 4500
    how to get pivot tabe so i get PAN no. against Name.

  11. Letitgo says:

    I found an easy way to get text values in pivot table.

    I create an other worksheet in wich each cell has a formula that copy the pivot table. The trick is that the formula does a lookup for the numbers in the pivot table.

    The formula looks like that:
    =IF(ISNUMBER(table!A1);VLOOKUP(table!A1;Code!$A$1:$B$65;2);IF(ISBLANK(table!A1);" ";table!A1))

    Code is a worksheet where there is a liste of text /numbers correspondance.

    As a bonus The new sheet is easier to format

    Additional trick:
    In my case, i encoded differents codeid with a power(2, codeId-1) so that summing then is equivalent to concatenate them.

    1-A
    2-B
    4-C
    8-D

    yields :

    5 - AC
    14 - BCD

  12. Tushar says:

    Hi
    I want to ask if pivot can display dates in pivot field. As in a column i have customers and in row different items i want to know there last purchase date. anyone help in this??

  13. Tushar says:

    Hello Guys, Need your help
    I am doing some analysis of the cycle time of the product i.e how much time a product takes from manufacturing to the central warehouse.
    I have batch numbers for the product and against them i have to pull out the diff. dates
    Like the base date is from where the manufacturing start. So i have the batch number,against it's manuf. date. Now i have to pull out the date when it was quality released.
    I have the quality released data but the data have duplicates, like i will have two dates or may be three for the same batch. So my main objective is to pull out the date which is latest among them.

    BATCH NO. DATE of Mfg. DATE of Quality release
    A1 12/4/2014 (HERE I HAVE TO PULL value)

    Next Sheet
    BATCH NO. DATE of Quality Release
    A1 14/5/2014
    a2 23/5/2016
    A1 12/5/2014
    A1 13/6/2014

    From this sheet i have to pull up the latest date format of date here is dd/mm/yyy

    TIA

  14. […] needed to present text instead of counts in a pivot table value column. Here is an excellent resource for Excel manipulation, in addition to an overview of pivot […]

  15. Kyrene says:

    This is great thank you.

  16. Rabiul says:

    Wow!!! Excellent!! It helped me a lot.

  17. I am developing training tracking sheet for 200 employees with training completed date. Each employee will be attending 25 courses. How to indicate actual dates in pivot table value field.

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