If I need some charting inspiration, I always visit New York Times. Their interactive visualizations are some of the best you can find anywhere. Clear, beautifully crafted and powerful. Long time readers of Chandoo.org knew that I like to learn from visualizations in NY Times & redo them using Excel.
Today let me present you one such chart.
How the tax burden has changed over the years – Visual story by NY Times
First take a look at this story on New York times website. Go ahead and check it out, I will wait for you.
Back already. Good.
Now that you have seen a well presented story with the support of panel charts, let us learn how to re-create such charts using Excel.
Look at the tax burden Excel chart
Take a look at the excel implementation of this chart below. Read on to learn how to create this.
[click here to see larger version]
Recipe for creating this chart using Excel
We need below ingredients to make this chart using Excel
- Raw data
- One area chart and few lines on top
- Simple formulas
- One Slicer (to select an year)
- One large cup of coffee or whatever else that you gulp
So if you are ready, lets start cooking.
Step 0: Arrange data
This is a prerequisite for any charting exercise. Although we can work with data in any shape, for quick results, arrange your data in this format:

In the example file you will find data for overall tax burden for all 9 tax brackets in the years 1980-2010.
Step 1: Create an area chart from all the data
Simple, select tax bracket & tax percentage rows and create an area chart. This is how it should look.

Step 2: Insert 2 columns after every tax bracket in your source data
Very simple, just add 2 blank columns after every tax bracket to your source data. This will change your chart to,

Step 3: Adjust data settings so that blank cells are treated as gaps
Right click on the chart, go to Select Data > Hidden & Empty cells
Specify that all blank cells should be treated as gaps. See below.

Now, your chart should look like this:

Step 4: Add a line to the chart & format it
Although our chart looks almost like NY Times chart, we still need to show a line on top. For this,
- Go to your data, reselect all the tax burden %s and copy them.
- Come back to the chart, select it and paste. (more on this)
- Excel will add this new data as another series to chart
- Right on this new series, choose Change series chart type
- Select Line chart
- Format the chart so that it looks like below.

Step 5: Remove grid lines & fake them using additional series
Excel chart’s grid lines always show up behind the data. For our chart, we want them on top. So let just delete grid lines and fake them using additional lines on the chart.
For this,
- In your data, add 9 extra rows at bottom (why 9? because we want to show one grid line for every 5% and the maximum we have is around 45%)
- Fill first row with 0.05, second with 0.1, third with 0.15… ninth with 0.45
- Copy all these and paste them in the chart. You should have nine lines across the chart.
- Now, format each line so that it looks like a dull white line with dashes.
- When you are done, the final output should look like this:

Step 6: Remove horizontal axis (x-axis) labels & fake them too
Again, horizontal axis labels produced by Excel are useless for us. So we will create our own.
- First delete the existing axis.
- Then add a text box to the chart and place it where axis should be.
- Type the values 1980 few spaces 2010.
- Adjust the font size to 7pt.
- Now play with the text box until you are satisfied for one tax bracket.
- Then copy paste it 8 more times and adjust their positions.
Although we could automate this step, it felt un-necessary as the years are not going to change.
Our chart is almost ready
At this stage, our chart looks like below.

It is almost ready, but we need few more additions.
- We need to add labels to first & last point in each tax bracket.
- We need a mechanism so that user can select a particular year.
- When any year is selected, we need to show that year’s tax burden %.
Adding labels for first and last points
This is done by adding one more series of values. This new series (lets call it label-first-last) will have values for only 1980 & 2010. Everything else will be NA().
The formula I used to generate this series is,
=IF(OR(year=1980,year=2010),taxburden,NA())
Once this series is added, we just format it so that only markers are shown (no line) and then add data labels. Format the labels to show in 0% format. Adjust their size and position.
Also add arrow shaped boxes on top to label each tax bracket.

Enabling year selection thru Slicers
[This works only for Excel 2010 or above]
In a blank sheet type the years 1980 thru 2010. Select them and create a pivot.
Once the pivot is ready, insert a slicer for the years field.
For detailed steps on slicer creation see this illustration.

Figuring out which year is selected
Once the slicer is ready, we need to figure out if user made a selection thru slicer. To do this,
- Use a simple formula to check how many values are shown in the pivot table (ex: COUNTA(pivot!A:A) )
- If only one value is shown, then extract it by referring to first row item in pivot (=pivot!A4)
Adding labels for selected year
Once we know which year is selected, we can easily create one more series that has NA() for all values except selected year. The rest you know.
Final outcome – Tax burden over the years chart using Excel
Download this example & Play with it
Click here to download the tax burden chart. Play with it to learn more. Examine the formulas in “Data” sheet & scroll down on “Chart” sheet for step by step instructions.
Do you like this chart?
I really loved how NY Times has been able to tell a very good story by using multiple panel charts. These are great way to examine multidimensional data and understand what is going on.
What about you? Do you like this chart? Please share your thoughts and ideas using comments.
More such charting inspiration
If you are looking for some fresh charting inspiration & ideas, you are at the right place. Check out these examples to get started:
- Introduction to Panel Charts & How to make them in Excel
- Usain Bolt vs. Rest of runners – Interactive visualization in Excel
- Impact of Grammy award on sales – Grammy bump interactive chart
- Visualizing world education rankings – excel chart
- Facebook Privacy policies as a panel chart
- More charts & visualizations
Do you want to create powerful & insightful charts like these?
If you want to learn how to create these types of charts, consider enrolling in our Excel School program. Be warned, you will become unusually awesome in Excel by going thru our course 🙂


















25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.
For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show
Hi Chandoo,
Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
Hi Chandoo,
Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
The Complete formula [Don't Know how it got cut ]
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
PS : Use in single line [I have split it to avoid cuts 😉 ]
Hi Chandoo..
why it is not displaying the complete formula..
anyways here is the balance
"=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"
@Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.
Very good idea btw.. kudos!
Hi,
Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
Just a basic thought
@Tom.. good idea..
[...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]
Hi Chandoo,
You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉
I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!
Best regards
Ramesh
I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks
Great web site and information!!!!
@Jeff... checkout http://chandoo.org/wp/2010/08/25/excel-everest-review/
thanks, your website is awesome!
[...] Alerts to highlight focus areas [...]
[...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo
Firstly thanks for all the cool tips on how to use Excel better.
I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?
I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?
I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.
Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.
Hi Chandoo,
I've recently purchased the package for both templates.
In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013. How do I do this?
Thanks
Adam
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo,
I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
Could you please explain how can I use Alerts based on dates on a Dashboar?
For example, if a target date is coming closer to the actual date, the alert is yellow or red.
I'd really appreciate some help!
Thank you
Where can I download the file Excel of Averall Statistics ???
Thanks a lot.