How to Visualize Survey Results using Incell Panel Charts [case study]

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Often when we make a survey to compare various products (or vendors, companies, brands) the results are in the following format:

Survey Results - Data - Example

Now, we can visualize such data in several ways. One of the obvious ways to visualize is to make a stacked bar chart. But it results in poor representation of values as we cannot easily compare ratings of one vendor to another. This is where a panel chart would help. A sample panel chart for above data can be like this:

Visualize Survey Results using Panel Charts

A panel chart (often called as trellis display or small-multiples) shows data for multiple variables in an easy to digest format. It lets users compare in any way and draw conclusions with ease.

Today, I want to discuss how the principles of panel chart can be applied to visualize a complex set of survey results. For this we will use the recent survey conducted by Gartner on how various customers use BI (Business Intelligence) tools. The folks at Tableau have done good analysis of this data and presented the results in this format:

BI Vendor Survey Results - Stacked Bar Chart

While the above chart is ok, it doesn’t let you compare vendors very well. We can only compare them on first usage, “viewing static management reports”. For everything else, the base line changes, so it is difficult to draw meaningful conclusions if, for example, you want to know which software is getting used more for “doing complex adhoc analysis”.

Jon Peltier has done beautiful analysis of this chart and presented various alternatives in his post yesterday. One of his recommendations is, of course, making a panel chart like this:

Panel Chart to Compare BI Vendors - Jon Peltier's chart

While, Jon’s Panel Chart greatly improves the readability of these survey results, I have 2 problems with it.

  1. Making such a panel chart in Excel is like baking your own bread. If you are like me, after few hours, you would run to bakery both hungry and frustrated. Panel Charts are not native in Excel. That means, we have to bribe, coax, threaten, protest and bend over backwards to prepare something like this in Excel. Thankfully people have already done that. So we can follow the examples and learn from their lead. [here is a panel chart tutorial from Jon]. However, the point still remains that, creating a panel chart in excel is a pain.
  2. Once such a panel chart is constructed, it is still pretty rigid. For eg. if you are interested in knowing how IBM as a BI vendor fares, you would like to have the results sorted by IBM’s BI Usages, but doing that in this carefully weaved panel set up means going to square 1 with less dough. So, we are stuck with a panel chart where the values cannot be sorted by any one vendor.

Is there a simpler way to construct panel charts in Excel?

So, I wondered, “is there a better and simpler way to make this chart that would still let me compare values (by BI vendor or BI Usage), let me sort and still save me enough time to drive down to one of the best bakeries in town to get a nice fluffy donut?“.

Of course there is…

The trick is to use Incell Charts. Ahem!

Instead of carefully tweaking chart options, adding dummy series and hiding them in the charts, we can just use incell charts with REPT formula and then align them in the cells. Since Excel naturally has the grid layout, creating panels (or small multiples) is as easy as snapping your fingers. (pls. note, this method of panel chart is only applicable for bar / column charts. If you need panels of line charts or scatter charts, you still need to use the methods suggested by Jon.)

We can also easily add a sorting option and use the lovely LARGE formula to sort the results based on selected vendor.

Here is what I prepared using the above recipe and it took me less than 20 minutes to set this up.

BI Vendor Survey Results - Incell Panel Chart in Excel

[click here for larger version of this]

How is the above incell panel chart constructed?

I am sure you are eager to know how this chart is constructed. Here is the secret:

  1. I took the raw data from Jon’s site and then Pivoted it so that we get the survey results in a table (with vendors on top and usages on left).
  2. I have dedicated a cell to let user select the sort order. Let us call this cell as “K3”
  3. Based on the vendor selected in K3, I have sorted the entire raw data using LARGE formula (and generous use of MATCH, INDEX, OFFSET formulas as well – examples here and here).
  4. Then I used the REPT formula to plot the incell bar charts (and the font “play bill” so that the bars look thick and nice).
  5. I have topped this with conditional formatting so that sorted vendor can be highlighted in different color.

Download the Incell Panel Chart Workbook

Download the Incell Panel chart workbook to play with it. I am sure you will find something useful and fun in that. [mirror download link]

How would you chart survey results?

There are still few problems with this approach though (for eg. adding labels can be a pain), but all in all, this simplifies the charting task and leaves room for adding extra features like sorting, conditional formatting.

Here is a open invitation. We have a long weekend coming up, thanks to Easter. So go ahead and download the original data here. And make your own charts for this survey data. The objective is that we should be able to compare vendors with each other with ease. Save your charts as images and upload them somewhere. Then leave a comment here with that URL so that we all can know how you would chart survey results.

Also, share your opinion on this type of panel charts. What is your experience with them? Do you like / hate panel charts?

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25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”

  1. Alex Kerin says:

    I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.

  2. Alex Kerin says:

    I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.

    For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show

  3. Rohit1409 says:

    Hi Chandoo,

    Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data

    For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.

    Best Regards
    Rohit1409

  4. Rohit1409 says:

    Hi Chandoo,

    Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data

    For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.

    Best Regards
    Rohit1409

  5. Rohit1409 says:

    The Complete formula [Don't Know how it got cut ]

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    PS : Use in single line [I have split it to avoid cuts 😉 ]

  6. Rohit1409 says:

    Hi Chandoo..

    why it is not displaying the complete formula..

    anyways here is the balance

    "=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"

  7. Chandoo says:

    @Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.

    Very good idea btw.. kudos!

  8. Tom says:

    Hi,
    Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
    Just a basic thought

  9. Chandoo says:

    @Tom.. good idea..

  10. [...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]

  11. Ramesh Panakkal says:

    Hi Chandoo,

    You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉

    I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!

    Best regards
    Ramesh

  12. Jeff Whitesel says:

    I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks

    Great web site and information!!!!

  13. [...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]

  14. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  15. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  16. RROBBITT says:

    Hi Chandoo
    Firstly thanks for all the cool tips on how to use Excel better.

    I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?

    I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?

  17. Rocky says:

    I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.

  18. Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.

  19. Adam G says:

    Hi Chandoo,

    I've recently purchased the package for both templates.

    In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013.  How do I do this?

    Thanks
    Adam 

  20. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  21. Bianca says:

    Hi Chandoo,
    I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
    Could you please explain how can I use Alerts based on dates on a Dashboar?
    For example, if a target date is coming closer to the actual date, the alert is yellow or red.
    I'd really appreciate some help!
    Thank you

  22. Marco says:

    Where can I download the file Excel of Averall Statistics ???
    Thanks a lot.

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