How to Visualize Survey Results using Incell Panel Charts [case study]

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Often when we make a survey to compare various products (or vendors, companies, brands) the results are in the following format:

Survey Results - Data - Example

Now, we can visualize such data in several ways. One of the obvious ways to visualize is to make a stacked bar chart. But it results in poor representation of values as we cannot easily compare ratings of one vendor to another. This is where a panel chart would help. A sample panel chart for above data can be like this:

Visualize Survey Results using Panel Charts

A panel chart (often called as trellis display or small-multiples) shows data for multiple variables in an easy to digest format. It lets users compare in any way and draw conclusions with ease.

Today, I want to discuss how the principles of panel chart can be applied to visualize a complex set of survey results. For this we will use the recent survey conducted by Gartner on how various customers use BI (Business Intelligence) tools. The folks at Tableau have done good analysis of this data and presented the results in this format:

BI Vendor Survey Results - Stacked Bar Chart

While the above chart is ok, it doesn’t let you compare vendors very well. We can only compare them on first usage, “viewing static management reports”. For everything else, the base line changes, so it is difficult to draw meaningful conclusions if, for example, you want to know which software is getting used more for “doing complex adhoc analysis”.

Jon Peltier has done beautiful analysis of this chart and presented various alternatives in his post yesterday. One of his recommendations is, of course, making a panel chart like this:

Panel Chart to Compare BI Vendors - Jon Peltier's chart

While, Jon’s Panel Chart greatly improves the readability of these survey results, I have 2 problems with it.

  1. Making such a panel chart in Excel is like baking your own bread. If you are like me, after few hours, you would run to bakery both hungry and frustrated. Panel Charts are not native in Excel. That means, we have to bribe, coax, threaten, protest and bend over backwards to prepare something like this in Excel. Thankfully people have already done that. So we can follow the examples and learn from their lead. [here is a panel chart tutorial from Jon]. However, the point still remains that, creating a panel chart in excel is a pain.
  2. Once such a panel chart is constructed, it is still pretty rigid. For eg. if you are interested in knowing how IBM as a BI vendor fares, you would like to have the results sorted by IBM’s BI Usages, but doing that in this carefully weaved panel set up means going to square 1 with less dough. So, we are stuck with a panel chart where the values cannot be sorted by any one vendor.

Is there a simpler way to construct panel charts in Excel?

So, I wondered, “is there a better and simpler way to make this chart that would still let me compare values (by BI vendor or BI Usage), let me sort and still save me enough time to drive down to one of the best bakeries in town to get a nice fluffy donut?“.

Of course there is…

The trick is to use Incell Charts. Ahem!

Instead of carefully tweaking chart options, adding dummy series and hiding them in the charts, we can just use incell charts with REPT formula and then align them in the cells. Since Excel naturally has the grid layout, creating panels (or small multiples) is as easy as snapping your fingers. (pls. note, this method of panel chart is only applicable for bar / column charts. If you need panels of line charts or scatter charts, you still need to use the methods suggested by Jon.)

We can also easily add a sorting option and use the lovely LARGE formula to sort the results based on selected vendor.

Here is what I prepared using the above recipe and it took me less than 20 minutes to set this up.

BI Vendor Survey Results - Incell Panel Chart in Excel

[click here for larger version of this]

How is the above incell panel chart constructed?

I am sure you are eager to know how this chart is constructed. Here is the secret:

  1. I took the raw data from Jon’s site and then Pivoted it so that we get the survey results in a table (with vendors on top and usages on left).
  2. I have dedicated a cell to let user select the sort order. Let us call this cell as “K3”
  3. Based on the vendor selected in K3, I have sorted the entire raw data using LARGE formula (and generous use of MATCH, INDEX, OFFSET formulas as well – examples here and here).
  4. Then I used the REPT formula to plot the incell bar charts (and the font “play bill” so that the bars look thick and nice).
  5. I have topped this with conditional formatting so that sorted vendor can be highlighted in different color.

Download the Incell Panel Chart Workbook

Download the Incell Panel chart workbook to play with it. I am sure you will find something useful and fun in that. [mirror download link]

How would you chart survey results?

There are still few problems with this approach though (for eg. adding labels can be a pain), but all in all, this simplifies the charting task and leaves room for adding extra features like sorting, conditional formatting.

Here is a open invitation. We have a long weekend coming up, thanks to Easter. So go ahead and download the original data here. And make your own charts for this survey data. The objective is that we should be able to compare vendors with each other with ease. Save your charts as images and upload them somewhere. Then leave a comment here with that URL so that we all can know how you would chart survey results.

Also, share your opinion on this type of panel charts. What is your experience with them? Do you like / hate panel charts?

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21 Responses to “Distinct count in Excel pivot tables”

  1. Al says:

    The distinct count option works well but I have found that if I have a date field and want to group by year, month, etc. that option seems to be disabled. I need to do both, distinct count and group by year/month.
    Example data; sales orders with item quantities with dates.
    Challenge; sum the item quantities, count the distinct orders and group by month. How do I do this?
    Perhaps that's not possible due to the grouping?

    • Chandoo says:

      @Al... When you use data model based pivots, you cannot group values manually anymore. Why not use Excel 2016's default date grouping option? In this case we have just a few dates, so Excel is not grouping them, but if you have an year's worth of data, when you make the pivot with date in the row label area, Excel automatically groups them. If you have fewer dates or want to use your own grouping, just create a table with all dates, add columns with month, week, year etc. Then connect this table (these types of tables are usually called as calendar tables) to your data on date field as a relationship. Now you can create reports by month, quarter etc easily.

      • Dan says:

        Is this the only way to do it in 2013? I find it rather cumbersome to have to create another data table listing dates with the another column for MONTH() and YEAR() to be able to summarise data for senior level...

        • Chandoo says:

          I know people find adding calendar tables cumbersome, but it is a best practice and let's you add more layers of analysis quite easily. For example, adding analysis by weekday vs. weekend or by financial quarter or YTD calculations (you would need either Power Pivot DAX or some very carefully setup pivot table value field settings)

  2. NC says:

    I had absolutely no idea this was possible. Very useful, nice work!

  3. Pete says:

    Doesn't work for 2010 version though (or at least not my works version)

    • NARAYAN says:

      Hi ,

      The post has the following in it :

      These instructions work only in Excel 2016, Office 365 and Excel 2013.

  4. Sarah says:

    when i have 2 different Pivot tables, one without the enabled “Add this data to data model” option, and the other one with it enabled.. is there anyway i can link slicers between them?
    if the answer is NO,, what to do ?

  5. Edgar says:

    Quick note, the “Add this data to data model” option is not available for the Mac version.

  6. Steve Curtis says:

    perhaps outside scope of this article but I have found when I attempt to create a pivot table from an external data source (connection to a sql view) the "Add this data to data model" becomes greyed out. Anybody experienced and found a solution so I can start getting distinct count in my pivot tables?

  7. Kelly Nanfito says:

    Is there a way to still add a calculated field when using distinct count?

  8. Luna says:

    I found I can't change the date source after tick the " add this data to the data model", can you help to adv how to change the date source in such case?

  9. Chris says:

    Is there a way to update the source once you have added to the data model? I receive a new spreadsheet weekly and would like to update the connection so my tables pull from the new source.

  10. Ankit Moral says:

    A big Thank you. It worked.

  11. Mohapi says:

    Hi, have survey data that I need to analyze but the challenge is that my key fields are showing horizontally. I tried to transpose the fields using Power Query, but unfortunately the new fields are returning same values on a pivot table despite using distinct values

  12. sorina says:

    How I can a do a pivot table with discount conts in some columns and then generate shor report filter pages. pls it drives crazy

  13. ira says:

    Hi. Why grand total pivot of distinct count is 13? shouldn't it be 67?

  14. Asia says:

    Great Answer! Saved me lots of time!
    Thank you!!!

  15. Suresh says:

    Worked awesome! Thanks!!

  16. Mayank says:

    Hi Chandoo,
    I am using pivot tables for distinct count and now I need to update them with new set of data. But when I update the source data, all the columns and formatting of Pivot table disappears and I need to build it from Scratch.

    Is there a possibility that I can update the source data with new rows added and also retain my pivot tables?

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