Happy Birthday Hui…
Note: Hui’s birthday is yesterday (13th). I planned to write this post and share the dashboard workbook with you all yesterday itself, but my daughter wasn’t keeping well and we were busy taking care of her. (And yes, she is ok now, thanks for asking. 🙂 )
Some of you know our guest author and Excel ninja Hui. Yesterday was his birthday. And I wanted to create nice birthday gift for him. So I took a database dump of our forums data and created a dashboard.
First take a look the dashboard I made for him:
[click here for a large version]

Some Key Findings
- Our forums have a total of 5,227 posts, out of which Hui contributed 24% (roughly 1 in 4)
- On average Hui takes 13 and half hours to get back to the questioner with an answer. The fastest he has been was 31 seconds. (only last year data)
- Hui has been very busy on November 30th – 2010, answering 19 times on that day.
- The person who got benefited most from Hui is indi visual, with 44 replies from Hui.
- People used the words thank and Hui in same post 395 times.
- Hui wakes up early and answers questions on our forums. Then, before sleep, he spends some time helping people.
- If Hui had $2.5 per each letter he typed in our forums, he would be a millionaire.
- All data as of Jan 11, 2011. Between that and now, Hui has already answered 37 more times (and still helping…)
How is this dashboard constructed?
With lots of love of course. But quite a few excel techniques were used too.

- Structurally, this dashboard is similar to my 10,000 comment dashboard.
- Word cloud of Hui’s replies is from wordle.net
- Scrollable chart at the bottom is a grid of 20×42 cells conditionally formatted. Scrolling effect thru OFFSET formula.
- Pivot tables, a whole lot of them were used to find the summaries I want
- The header content is picture links & shapes.
- Rest of them are left to your imagination.
Download Excel Workbook with this Dashboard
Please click here to download the workbook. It is locked.
I have made a 45 minute video explaining how this dashboard is constructed. I will be giving this video & unlocked workbook as a bonus to people joining Excel School dashboard option or purchasing Dashboard training kit.
Interested in Dashboards?
- I recommend joining Excel School. You can learn how to make awesome charts & dashboards.
- Visit our Dashboards Page. It has tons of useful information, examples, tutorials & templates.
Say Happy Birthday & Thanks to Hui
I am sure directly or indirectly, Hui has helped many of you. So take a minute and say thanks to him. Wish him several more years of awesomeness, happiness, wealth & health. 🙂














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.