All articles with 'failure' Tag

Another web advertising failure – shoppers stop

Published on Apr 29, 2008 in advertising, business, wonder why

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]

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