Data and Calculations for our Customer Service Dashboard [Part 2 of 4]

Welcome back. In part 2 of Making a Customer Service Dashboard using Excel let us learn how the data & calculations for the dashboard are setup.
Designing Customer Service Dashboard
Data and Calculations for the Dashboard
Creating the dashboard in Excel
Adding Macros & Final touches

Data for the Customer Service Dashboard

We have seen a snapshot of the data last week. This is how it looks:

Data for the customer service dashboard

Let us quickly understand what each column contains:

  1. Call ID: Unique identifier for each call.
  2. Date Time: Date and time of the call when we received it.
  3. Product: The product category to which this call belongs.
  4. Region: Region to which the call belongs.
  5. Customer type: Type of the calling customer
  6. Call duration in seconds
  7. Resolved: Whether the reason for call is resolved or not.
  8. Satisfaction rating 1 to 5
  9. Up sell in $s.
  10. Agent who answered the call

Calculations needed for the dashboard

All the calculations for this dashboard are kept in a worksheet named Calcs.

At last count, there are 4,000+ cells with formulas in this dashboard. If we try to look and understand all of these formulas, we might end at Christmas. So, instead let me list down the key calculations we need to do and the formulas behind them.

A look at the variables that drive the dashboard

The information & charts displayed on the dashboard depend on these key variables (value that we can change):

  1. Starting date: Entered in cell R2 in dashboard, this used to calculate all the summaries, chart data for 4 week period.
  2. Comparison type: This is selected from a combo-box in dashboard and tells us what is the option we want to compare – can be one of products, customer types, regions or agents.
  3. Comparison Option #1 & #2: These are 2 things we want to compare. For ex. Agent Vinod with Agent Mary, Desktops with Laptops etc. The actual selections are determined by VBA and placed in 2 named cells – valOption1, valOption2.
  4. Chart type: The type of chart we need to show. Can be one of the , Calls by day, Talk time by day, Resolution Rate by day, Satisfaction by day, Upsell $s by day.

Variables in Customer Service Dashboard - Excel

Important Names that we need

Before taking a look at the actual calculations, we need to understand a few names that I have defined.

  • cs: This is the table name which contains all call center data. So if you write cs[Region] it refers to all the 14832 region values from which we got the calls.
  • lstChosen: This name refers to the column in cs that is chosen for comparison. So if you select Products in dashboard to compare, this contains cs[Product]. If you select Region, this contains cs[Region].
  • lstCallDates: Since we are only using date portion of the date & time for calls, I have created a named range, lstCallDates that refers to just Date portion of the date & time. This is done with the formula =INT(cs[Date Time])

Apart from these 3, there are 16 more names I have defined to simplify various calculations. You can see all the names further down this post.

Fetching the data for 4 weeks starting given date:

The first step in our calculations is to fetch only a portion of data for the given 4 week period, starting the date entered in R2 cell in dashboard (dashboard!R2)

I have created a table like this, with 16 columns. First column with date, and next 3 columns for Total calls (all calls, calls for option 1 & option 2 that user picked), next 3 columns for talk time, next 3 columns for resolution rate, next 3 for satisfaction rating and final 3 for up-sell $s, like this:

Calculations for 4 weeks - Customer Service Dashboard

This table is in the range calcs!B10:Q37

Filling the dates is easy part. We just load the first cell with dashboard!R2 and then add 1 to next date.

To count total calls received on each date, we can use SUMPRODUCT, like this: =SUMPRODUCT(--(lstCallDates=given_date)). Here given_date refers to the date in first column.

To count total calls received for selected option 1, we use =SUMPRODUCT((lstCallDates=given_date)*(lstChosen=selection1)). Here selection1 refers to the first selection made by our user.

To count total calls received for selected option 2, we use =SUMPRODUCT((lstCallDates=given_date)*(lstChosen=selection2)). Here selection2 refers to the second selection made by our user.

We can use similar SUMPRODUCT formulas to calculate total hours of talk time, resolution rate, satisfaction rating & upsell $s.

Calculating the summaries

Once all the data for 4 week period is fetched, calculating summaries becomes a breeze.

Summary Section of Customer Service Dashboard - Excel

To get the total number of calls in a 4 week period we use: =SUM(C10:C37) as column C contains the total calls received by date for each of 28 days.

To calculate the averages (average call duration etc.), we divide the SUM with count of calls.

Calculating the distribution of satisfaction ratings

This is an interesting part. We are showing how the satisfaction rating is distributed from 1 to 5. To get these numbers, we use a variation of SUMPRODUCT. The calculation output is shown below:

Distribution of Satisfaction Ratings - Customer Service Dashboard

Just use your imagination to figure out how the distribution is calculated.

All the names used in our Customer Service Dashboard

Now that you have seen all the important formulas, here is a detailed list of names defined to get our dashboard done. While you have already seen some of these names used in various formulas, the rest will be used while creating the charts & adding final touches.

[if you cannot see the names list below, click here]

1lstAgents=Data!$P$6:$P$11List of all unique Agents
2lstProducts=Data!$M$6:$M$11List of all unique Products
3lstRegions=Data!$N$6:$N$10List of all unique Regions
4lstCtypes=Data!$O$6:$O$9List of all unique Customer Types
5lstCallDates=INT(cs[Date Time])List of Call Dates – INT makes the time portion zero
6lstCharts=calcs!$J$2:$J$6List of all charts
7lstChosen=CHOOSE(calcs!$C$4, cs[Product],cs[Region], cs[Customer Type],cs[Agent ID])List of values chosen for comparison
8lstMaxCallDurations='sp1'!$C$4:$C$31Maximum call duration by day
9lstMinCallDurations='sp1'!$B$4:$B$31Minimum call duration by day
10lstWaysToCompare=Data!$M$5:$P$5List of ways to compare
11lstWaysToCompareV=calcs!$L$2:$L$5List of ways to compare (vertical)
12rngSel1=Dashboard!$B$18:$D$23Range of options to compare on left side in dashboard view
13rngSel2=Dashboard!$Q$18:$R$23Range of options to compare on right side in dashboard view
14selChart=CHOOSE(valChartToDisplay, calcs!$C$73:$H$81, calcs!$C$84:$H$92, calcs!$C$95:$H$103, calcs!$C$114:$H$122, calcs!$C$125:$H$133)Selected Chart – range has the chart – used in picture link / camera tool output
15selection1=calcs!$E$4Selected option #1
16selection2=calcs!$G$4Selected option #2
17valChartToDisplay=calcs!$H$4Which chart to display
18valHelpStatus=calcs!$O$3Whether to display help or not
19valOption1=calcs!$E$3Number of selected option #1
20valOption2=calcs!$G$3Number of selected option #2
21cs=Data!$B$6:$K$14837Table of all call data. Dynamic.

Download the Final Customer Service Dashboard

Click here to download the dashboard workbook so that you can examine these formulas and learn better. Change the drop-downs, date values in dashboard sheet to see how the formulas work.

What Next? – Creating the Charts & Sparklines

Now that we have done all the ground work, in the next installment, learn how to create the charts & sparklines that go in this dashboard. Also learn how to use Conditional Formatting to create alert icons etc.

How would you design dashboard for this data?

Since all the data for this dashboard is included in the downloadble workbook, why don’t you go ahead and create your own dashboard? If you want, go ahead and add an extra column or two to capture additional data. Create a dashboard and share with us in comments.

Also tell me how you like the dashboard? Please share your opinions using comments.

References & Related Learning

If you are looking for examples, information & tutorials on Excel dashboards, you are at the best. At we have elaborate examples, tutorials, training programs & templates on Excel dashboards, to make you awesome. Please go thru below to learn more:


Hello Awesome...

My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.

I hope you enjoyed this article. Visit Excel for Beginner or Advanced Excel pages to learn more or join my online video class to master Excel.

Thank you and see you around.

21 Responses to “Data and Calculations for our Customer Service Dashboard [Part 2 of 4]”

  1. Greg says:

    the downloadable file contains no charts

  2. Torsten says:

    Looks Great!

    I'm looking forward to read the remaining two parts. I'm waiting for the follow-up when do you expect to publish them?

    Thanks for sharing


  3. Andrew says:

    Chandoo I have a Dashboard that I would like to unveil to you. It is so cool!!!! Might be front page worthy. :D.

    Also I'm just out of college, 23, and everything I learned was because of this site.(a few others, but this is where I got my footing!)

    • Chandoo says:

      Hi Andrew,

      Can you email me the workbook and a short write up on the dashboard? I would love to share it with our readers.

      My id is chandoo.d @

  4. Salmon says:

    another great post.
    I am struggling with data size with my many SQL data pulls and formulas to generate the Dashboard, the entire file is massive and sluggish. Perhaps a few tips from Chandoo Master for all us rookie dashboard designers regarding how to minimize file size and maximize calc speeds.
    Thanks for all you do! Mike

    • dan l says:

      I'm no chandoo, but I know a lil bit:

      The trick, surprisingly enough, is to figure out what's making it sluggish:)

      Sometimes it's something as simple qualifying things like sumproducts and the like with actual ranges or dynamic ranges rather than A:A. Other times, it requires a little more ninja work in just making a better query (or even just making several good queries) in place of a single bulk query.

      Tell us more....

    • Andrew says:

      I also Would like tips on how to make my dashboard file sizes more lean/smaller file size/faster. The smaller the better. : )

      • PremSivakanthan says:

        Hi Andrew, have you tried saving the file as an xlsb? This is a binary format that you can choose from the menu in excel. I've started using it about a month ago, and it has most of the functionality of an xlsx file, but it is dramatically smaller...I think it doesnt support XML, which isnt a problem for me, as I havent used it before!

  5. marpal says:

    how do make this background area of dashboard page, so that only Columns A:T and ROWs 1:28 are visible?

    • Jova says:

      @marpal: You highlight the first row that you don’t want to see (row 29 in this case), hold shift, ctrl and arrow down. Right click and hide. That’s all the magic

  6. Jova says:

    @marpal: You highlight the first row that you don't want to see (row 29 in this case), hold shift, ctrl and arrow down. Right click and hide. That's all the magic 🙂

  7. Nir says:

    Hi Chandoo ,

    will you continue with this tutorial?

    cant wait to part 3 and 4...


  8. [...] Customer Service Dashboard Data and Calculations for the Dashboard Creating the dashboard in Excel Adding Macros & Final [...]

  9. [...] Customer Service Dashboard Data and Calculations for the Dashboard Creating the dashboard in Excel Adding Macros & Final [...]

  10. fk says:

    In the calc sheet for the above mentioned dashboard how do you display a blank cell if sumproduct is 0 without any special formula or special formatting?

  11. .Divy says:

    .God Bless You Chandoo!!! The Best!!!

  12. shaimaa mahmoud says:

    how can i add the the bottom selChart i tried to to add it by this Definition (=CHOOSE(valChartToDisplay,calcs!$C$73:$H$81, calcs!$C$84:$H$92, calcs!$C$95:$H$103, calcs!$C$114:$H$122, calcs!$C$125:$H$133)) but the result was #value

  13. Chris says:

    Hello Chandoo,

    Would you share the dashboard without anything? I mean, without all those formulas, just the initial dashboard (the original database dashboard).

    I'm asking you this because I just can donwload the "finals dashboards", and I need the initial (or original) to begin to do the tutorial.

    Thanks !

  14. humberto ramos says:

    hello i need help in solving something in excel, i have a call center and i need to create a dashboard that will include agents metrics , i update this every day with different reports in excel whoc an help in creating this to implement

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