Bullet graphs provide an effective way to dashboard target vs. actual performance data, the bread and butter of corporate analytics.
Howmuchever effective they are, the sad truth is there is no one easy way to do them in excel. I have prepared a short tutorial that can make you a dashboard ninja without writing extensive formulas or installing unknown add-ins. So get out your shinobigatana and join me in a fresh excel sheet arena.
Before we create our first bullet graph, let us spend a few moments understanding these graphs. Stephen Few proposed bullet graphs as way to provide crisp view of “target vs. actual performance” numbers. Shown below is a sample bullet graph and how you would read it.

Read up more on this at PTS blog and on a Gauge chart that actually works.
Let us create your first bullet graph
Click here to download bullet-graph template excel sheet so that you can see while reading
Our technique of involves conditional formatting and simple formulas applied to a cell grid. Just follow these 4 easy steps:
Step 1: Prepare your data for charting
Since we are going to plot bullet graphs on a cell grid, we first need to normalize our data. I have chosen to plot each bullet graph on 20 cells in a row as shown in the raw grid shown to the right:
Assuming we have fictitious sales data like this:

You can normalize YTD sales figures using a simple formula like this : ROUND(YTD-sales/target*20,0)
Now that we have our data steaming hot, lets brew the graphs
Step 2: Lets make the raw grid formatted based on data
Now we will take the raw 20 cell grid in each row and conditionally format these cells so that we have background of the bullet graph drawn on them.
For eg. If the normalized sales data for Bad range is 7 and for OK Range is 15 then,
We will highlight first 7 cells lighter shade of gray, next 8 cells gray and last 5 cells with darker shade of gray.
I have shown the conditional formatting applied to these cells below:

When we are done, a sample row looks like this:

We have our cell grids ready now, lets shoot some bullets. 🙂
Step 3: Plot bullets on our graph canvas
Our final step involves print a bullet symbol (either – or + or | ) in each cell depending on one of the following conditions:
1. If the cell position (1,2,3 … 20) is equal to Year ago value and cell position is less than YTD value print a + symbol
2. If the cell position is equal to Year ago value and cell position is more than YTD value print a | symbol
3. If the cell position is less than YTD value print a –
4. Else print a blank
See the formula below:

Download the excel template for bullet graphs to understand this formula better
Step 4: Show off your bullet graphs, awe your boss or colleagues, bask in your Ninja glory
Unfortunately, I cannot tell you how to do this. I can only teach you to be a Ninja, but you have to be one to charm people with your tactics. 🙂
Shown below is another variation you can try. Also, you can experiment with the symbols printed (instead of + – | you can try other ASCII characters, for more download the excel sheet containing bullet graph templates)

Also try: Partition charts, Incell Graphs and much more.

















25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.
I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.
For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show
Hi Chandoo,
Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
Hi Chandoo,
Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data
For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.
Best Regards
Rohit1409
The Complete formula [Don't Know how it got cut ]
=IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))
PS : Use in single line [I have split it to avoid cuts 😉 ]
Hi Chandoo..
why it is not displaying the complete formula..
anyways here is the balance
"=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"
@Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.
Very good idea btw.. kudos!
Hi,
Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
Just a basic thought
@Tom.. good idea..
[...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]
Hi Chandoo,
You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉
I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!
Best regards
Ramesh
I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks
Great web site and information!!!!
@Jeff... checkout http://chandoo.org/wp/2010/08/25/excel-everest-review/
thanks, your website is awesome!
[...] Alerts to highlight focus areas [...]
[...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo
Firstly thanks for all the cool tips on how to use Excel better.
I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?
I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?
I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.
Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.
Hi Chandoo,
I've recently purchased the package for both templates.
In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013. How do I do this?
Thanks
Adam
[...] is the same technique as alert icons in dashboard. Just that I also showed green [...]
Hi Chandoo,
I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
Could you please explain how can I use Alerts based on dates on a Dashboar?
For example, if a target date is coming closer to the actual date, the alert is yellow or red.
I'd really appreciate some help!
Thank you
Where can I download the file Excel of Averall Statistics ???
Thanks a lot.