Recently, I saw this chart on Economist website.
It is trying to depict how various cities rank on livability index and how they compare to previous ranking (2014 vs 2009).
As you can see, this chart is not the best way to visualize “Best places to live”.
Few reasons why,
- The segregated views (blue, gray & red) make it hard to look for a specific city or region
- The zig-zag lines look good, but they are incredibly hard to understand
- Labels are all over the place, thus making data interpretation hard.
- Some points have no labels (or ambiguous labels) leading to further confusion.
After examining the chart long & hard, I got thinking.
Its no fun criticizing someones work. Creating a better chart from this data, now thats awesome.
So I went looking for the raw data behind this graphical mess. Turns out, Economist sells this data for a meager price of US $5,625.
Alas, I was saving my left kidney for something more prominent than a bunch of raw data in a workbook. May be if they had sparklines in the file…
So armed with the certainty that my kidney will stay with me, I now turned my attention to a similar data set.
I downloaded my website visitor city data for top 100 cities in September 2014 & September 2013 from Google Analytics.
And I could get it for exactly $0.00. Much better.
This data is similar to Economist data.
Chart visualizing top 100 cities
Here is a chart I prepared from this data.
This chart (well, a glorified table) not only allows for understanding all the data, but also lets you focus specific groups of cities (top % changes, new cities in the top 100, cities that dropped out etc.) with ease.
Download top 100 cities visualization – Excel workbook
Click here to download this workbook. Examine the formulas & formatting settings to understand how this is made.
How is this visualization made?
Here is a video explaining how the workbook is constructed. [see it on our YouTube channel]
The key techniques used in this workbook are,
- SUMIFS, INDEX + MATCH formulas for figuring out data
- Sorting data by a particular column
- Conditional formatting to show % change arrows
- Form controls for user interactivity
Since the process of creating this visualization is similar to some of the earlier discussed examples, I recommend you go thru below if you have difficulty understanding this workbook:
- Suicides vs. Murders – interactive Excel chart
- Gender Gap chart in Excel
- Visualizing world education rankings
- Analyzing survey results with panel charts
How would you visualize similar data?
Here is a fun thought experiment. How would you visualize such data? Please share your thoughts (or example workbooks) in the comments. I & rest of our readers are eager to learn from you.
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.