Recently, I saw this chart on Economist website.
It is trying to depict how various cities rank on livability index and how they compare to previous ranking (2014 vs 2009).

As you can see, this chart is not the best way to visualize “Best places to live”.
Few reasons why,
- The segregated views (blue, gray & red) make it hard to look for a specific city or region
- The zig-zag lines look good, but they are incredibly hard to understand
- Labels are all over the place, thus making data interpretation hard.
- Some points have no labels (or ambiguous labels) leading to further confusion.
After examining the chart long & hard, I got thinking.
Its no fun criticizing someones work. Creating a better chart from this data, now thats awesome.
So I went looking for the raw data behind this graphical mess. Turns out, Economist sells this data for a meager price of US $5,625.
Alas, I was saving my left kidney for something more prominent than a bunch of raw data in a workbook. May be if they had sparklines in the file…
So armed with the certainty that my kidney will stay with me, I now turned my attention to a similar data set.
I downloaded my website visitor city data for top 100 cities in September 2014 & September 2013 from Google Analytics.
And I could get it for exactly $0.00. Much better.
This data is similar to Economist data.

Chart visualizing top 100 cities
Here is a chart I prepared from this data.

This chart (well, a glorified table) not only allows for understanding all the data, but also lets you focus specific groups of cities (top % changes, new cities in the top 100, cities that dropped out etc.) with ease.
Download top 100 cities visualization – Excel workbook
Click here to download this workbook. Examine the formulas & formatting settings to understand how this is made.
How is this visualization made?
Here is a video explaining how the workbook is constructed. [see it on our YouTube channel]
The key techniques used in this workbook are,
- SUMIFS, INDEX + MATCH formulas for figuring out data
- Sorting data by a particular column
- Conditional formatting to show % change arrows
- Form controls for user interactivity
Since the process of creating this visualization is similar to some of the earlier discussed examples, I recommend you go thru below if you have difficulty understanding this workbook:
- Suicides vs. Murders – interactive Excel chart
- Gender Gap chart in Excel
- Visualizing world education rankings
- Analyzing survey results with panel charts
How would you visualize similar data?
Here is a fun thought experiment. How would you visualize such data? Please share your thoughts (or example workbooks) in the comments. I & rest of our readers are eager to learn from you.














17 Responses to “Custom Number Formats – Colors”
You are right, Chandoo. I was playing with the colour numbers last week and some of them don't appear different from each other. Others are totally different from yours.
@Duncan
Each version of Excel, post 2003, renders colors slightly differently
Different language versions may also have different default color palettes
Hello in french
excel 2010
colo1 = couleur1 = black
[couleur1]; [couleur2]; etc..
@Hui, thank you very much again for this great post.
However - under Excel 2007, Hungarian version your solution does not work with color names. I've tried both English and Hungarian names, but drops an error message "not valid formats"
Do you have any idea how to solve this issue?
thanks in advance
@Andras
Without a Hungarian version of Excel 2003 I don't think I can assist
Have you tried using the colour numbers? I couldn't get the names to work (despite using an english version of excel). but it did work with the numbers though. I left out the "u" and was easily able to produce burgundy using [color9]
Here a possible solution: find an English version of Excel, write there the formats using English names, then open the file in the Hungarian version and see the translation.
In Excel 2007 I can't get the colour names to work e.g Sea Green but the numbers do e.g color3 - colour3 does not work so I must bow to the country that has stolen my language (ha ha!)
Hey chandoo, nice Tip!
Wouldn't be easier just apply some conditional formatting for negative numbers and another for positive numbers? Or there's some cases that you can't do that?
Unfortunately the TEXT function doesn't color the cell as number formatting does.
Hi Hui,
Great post Sir, love the new way of formatting with color numbers.
I am using 2007, and it leads me to the last color number 56.
Thanks Hui.
[…] explains how to set up custom number formats with a wide array of […]
Thanks Hui - works a treat!
Thank you, very helpful.
Trying to figure out if it is possible to apply color only to a part of the cell?
E.g. I have a value formatted as Accounting with a currency symbol.
Those I find somewhat distracting though necessary. If I could make them less obtrusive by coloring them gray while the number would stay black, that would be great. Tried tinkering with the format string, but didn't get the desired result. Single color for complete cell value works, but coloring just part of it could not be achieved. Maybe somebody managed that?
Exactly what I was looking for - thank you!
colour in the Australian doesn't work - we have to go American and no problem.
I always thought is was 56 colours notice you have 57. Cool.
thanks
Analir Pisani
Customised Microsoft Office Training Specialist
Sydney - Australia
http://www.azsolutions.com.au
Thank You!