This is second part of 2 part series on conditionally formatting dates in excel.
In yesterday’s post we have learned how to conditionally format dates using excel. In this article, you will learn how to use these conditional formatting tricks to highlight repeat customers in a list of sales records.
The problem: Highlighting repeated customers in a list
Let us say you run a small retail store. And you want to give special discounts to all the repeat customers.
Repeat customer is someone who bought at least twice from you in last 30 days. (If the person bought twice but the gap between 2 purchases is more than 30 days they are not repeat customers).
The Data:
Let us assume your sales data has these 2 columns – customer ID and purchase date. I have shown first few rows here. Let us assume the data is in the range B4:C53.
Finding if a customer is repeat – The Formula:
If we just want to highlight without considering the purchase dates,
we can use a simple formula like =COUNTIF($B4:$B53,$B3)>1 in the conditional formatting applied over the range B4:C53.
But we need to consider the date as well,
hmm, now that is tricky !??
May be time for a sip of that coffee. Go take it, I am waiting..,
How about the SUMPRODUCT? We all know that sumproduct formula can be used to test more than one condition.
The formula:
=IF(C4>TODAY()-30,IF(SUMPRODUCT(--($B$4:$B$53=B4),--($C$4:$C$53>(TODAY()-30)))>1,"R","N"),"N")
Now that is one lengthy badass formula. Like Sergeant Martin Riggs. Bad, but still cool.
So what is this formula really doing? It is going to give us “R” if a customer is repeat and “N” if not. See this explanation to understand how it works.
Note: the double dashes “–” make the values as 0s and 1s from a bunch of “trues” “falses”. To know why sumproduct is such a beautiful and robust formula look no further.
The Conditional Formatting
Now that you have figured out the formula to determine a customer is repeat or not, applying conditional formatting is a piece-o-cake.
Just select the range B4:C53, go to conditional formatting and select “formula” option. Now specify the above formula and check if its output is “R” and apply formatting.
I am not telling you how to do this. It is your homework. Go figure!
That is all. Your workbook now highlights repeat customers in the last 30 days. Remember, as you reopen the file a week later, the highlighting logic changes since the date has changed.
Download the example workbook
Click here to download the example workbook and understand how to highlight repeat customers using conditional formatting. The file works in Excel 2003+.
What is your experience?
Share your tips and ideas on using conditional formatting with dates. What are the situations you usually face and how to solve them? I am never too old for this, so please share.
13 Responses to “Using pivot tables to find out non performing customers”
To avoid the helper column and the macro, I would transpose the data into the format shown above (Name, Year, Sales). Now I can show more than one year, I can summarize - I can do many more things with it. ASAP Utilities (http://www.asap-utilities.com) has a new experimental feature that can easily transpose the table into the correct format. Much easier in my opinion.
David
Of course with alternative data structure, we can easily setup a slicer based solution so that everything works like clockwork with even less work.
David, I was just about to post the same!
In Contextures site, I remember there's a post on how to do that. Clearly, the way data is layed out on the very beginning is critical to get the best results, and even you may thinkg the original layout is the best way, it is clearly not. And that kind of mistakes are the ones I love ! because it teaches and trains you to avoid them, and how to think on the data structure the next time.
Eventually, you get to that place when you "see" the structure on the moment the client tells you the request, and then, you realized you had an ephiphany, that glorious moment when data is no longer a mistery to you!!!
Rgds,
Chandoo,
If the goal is to see the list of customers who have not business from yearX, I would change the helper column formula to :
=IF(selYear="all",sum(C4:M4),sum(offset(C4:M4,,selyear-2002,1,columns(C4:M4)-selyear+2002)))This formula will sum the sales from Selected Year to 2012.
JMarc
If you are already using a helper column and the combox box runs a macro after it changes, why not just adjust the macro and filter the source data?
Regards
I gotta say, it seems like you are giving 10 answers to 10 questions when your client REALLY wants to know is: "What is the last year "this" customer row had a non-zero Sales QTY?... You're missing the forest for the trees...
Change the helper column to:
=IFERROR(INDEX(tblSales[[#Headers],[Customer name]:[Sales 2012]],0,MATCH(9.99999999999999E+307,tblSales[[#This Row],[Customer name]:[Sales 2012]],1)),"NO SALES")
And yes, since I'm matching off of them for value, I would change the headers to straight "2002" instead of "Sales 2002" but you sort the table on the helper column and then and there you can answer all of your questions.
Hi thanks for this. Just can't figure out how you get the combo box to control the pivot table. Can you please advise?
Cheers
@Kevin.. You are welcome. To insert a combo box, go to Developer ribbon > Insert > form controls > combo box.
For more on various form controls and how to use them, please read this: http://chandoo.org/wp/2011/03/30/form-controls/
Thanks Chandoo. But I know how to insert a combobox, I was more referring to how does in control the year in the pivot table? Or is this obvious? I note that if I select the Selected Year from the PivotTable Field List it says "the field has no itens" whereas this would normally allow you to change the year??
Thanks again
worked it out thanks...
when =data!Q2 changes it changes the value in column N:N and then when you do a refreshall the pivottable vlaues get updated
Still not sure why PivotTable Field List says “the field has no itens"?? I created my own pivot table and could not repeat that.
Hi, I put the sales data in range(F5:P19) and added a column D with the title 'Last sales in year'. After that, in column D for each customer, the simple formula
=2000+MATCH(1000000,E5:P5)
will provide the last year in which that particular customer had any sales, which can than easily be managed by autofilter.
Somewhat longer but perhaps a bit more solid (with the column titles in row 4):
=RIGHT(INDEX($F$4:$P$19,1,MATCH(1000000,F5:P5)),4)
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