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Analyzing half a million complaints – Customer Satisfaction Scorecard [Part 3 of 3]

Analyzing half a million complaints – Customer Satisfaction Scorecard [Part 3 of 3]

This is the final part of our series on how to analyze half a million customer complaints. Click below links to read part 1 & 2.

  1. Complaint reason analysis – Part 1
  2. Regional trends & analysis – Part 2

Customer satisfaction scorecard

In the previous parts of this case study, we understood what kind of complaints were made and where they came from (states). For the customer satisfaction scorecard, let’s focus on individual companies.

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