Revenue vs. Commission growth – Getting the message across [BYOD]
Situation: Our commissions are growing way faster than revenues
Let’s say you are looking revenues & sales commissions of your company for last few years. The data looks like this:
And you want to highlight the fact that commissions are growing faster than revenues.
So you plot YoY growth rates for revenues & commissions.
Problem: The chart of YoY growth rates is not convincing
Take a look at the chart. It doesn’t convey the message that we want. At best it says “revenue growth is less than commission growth”
How to convey the message “Commission growth is a problem for us”?