Mapping relationships between people using interactive network chart
Today, lets learn how to create an interesting chart. This, called as network chart helps us visualize relationships between various people.
Demo of interactive network chart in Excel
First take a look at what we are trying to build.
Looks interesting? Then read on to learn how to create this.
Note: thanks to Hans whose email question inspired me to create this chart.
Tutorial to create interactive network chart in Excel
Note: This tutorial requires intermediatetoadvanced Excel knowledge. So if you are beginner, learn the basics & advanced concepts first and then comeback for this.
In order to create this chart in Excel, we need to first understand various ingredients of it.
As you can see, the chart contains these parts:
 A set of dots, each representing one stakeholder
 A set of grayish thick & dotted lines representing all relationships between people.
 A set of green thick & blue dotted lines representing relationships for the selected person.
 A slicer for person selection (can be replaced with list box or clickable cells in Excel 2007 or below)
 Summary statistics of the selected person
Getting started with the relationship data
To simplify our tutorial, lets assume we are talking about relationships between just 4 people, named Ash, Billy, Cynthia & Darren.
Our relationship matrix looks like this:
 0 means no relationship
 1 means weak relationship (for example: Ash & Billy just know each other)
 2 means strong relationship (for example: Cynthia & Billy are friends)
The downloadable workbook is created to take up to 20 stakeholders.
Geometry of the network chart
If we draw the relationships between these 4 people (Ash, Billy, Cynthia & Darren) on a paper, it would look like this:
The 2 things we need to determine are,
 The location of dots (where person names are printed)
 The lines (starting & ending point of lines)
Plotting dots around circle
We need to plot our dots in such a way that gap between each dot is same. This will create a balanced chart.
What shape satisfies our need for such equal gaps? A circle of course.
Hey wait, I don’t see a circle in the chart you have shown…?
Thats right. We don’t need to draw a circle. We just need to plot dots around it.
 So we have 4 stakeholders, we need 4 dots
 If we have 12 stakeholders, we need 12 dots
 If we have 20, we need 20 dots.
Assuming the origin of our circle is (x,y), radius is r and theta is 360 divided by number of dots we need,
the first dot (x1,y1) on the circle will be at this position:
x1 = x + r*COS(theta)
y1 = y + r*SIN(theta)
[Related: How to create a spoke chart in Excel]
Once all the dots are calculated & plugged in to an XY chart (scatter plot), lets move on.
Plotting the lines
Lets say we have n people in the network. So that means, each person can have a maximum of n1 relationships.
So the total possible lines in our chart are n*(n1)/2
We need to divide it by 2 as if A knows B, then B knows A too. But we need to draw only 1 line.
My network chart template is set up to work with up to 20 people. So that means, the maximum number of lines we can have will be 190
Each line requires a separate series to be added to the chart. That means, we need to add 190 series of data just for 20 people. And that satisfies only one type of line (either dotted or thick). If we want different lines based on type of relationship, then we need to add another 190 series.
This is painful & ridiculous.
Fortunately there is a way out.
We can use far fewer series and still plot the same chart.
Lets say we have 4 people – A B C & D. For the sake of simplicity, lets assume the coordinates of these 4 are
 A – (0,0)
 B – (0,1)
 C – (1,1)
 D – (1,0)
And lets say, A has relationships with B, C & D.
That means we need to draw 3 lines, from A to B, A to C & A to D.
Now, instead of supplying 3 series for the chart, what if we supply one long series that looks like this:
(0,0), (0,1), (0,0), (1,1), (0,0), (1,0)
That means we are just drawing one long line from A to B to A to C to A to D. Agreed that it is not a straight line, but Excel scatter plots can draw any line as long as you provide a set of coordinates.
PS: This is a trick I learned from Roberto of E90E50. He used this trick in the winning entry of our recent dashboard contest.
See this illustration to understand the technique.
So instead of 190 series of data for the chart, we just need 20 series.
In the final chart, we actually have 40 + 2 + 1 series of data. This is because,
 20 lines for weak relationships (dotted lines)
 20 lines for strong relationships (thick lines)
 1 line for highlighted person’s weak relationships
 1 line for highlighted person’s strong relationships
 1 set of no line & just dots for the people
How to generate all the 20 series of data:
This requires following logic:
 Assuming we need lines for the relationship of person n.
 That person’s dot location will be (Xn, Yn) and already calculated earlier (in the plotting dots around circle)
 We need total of 40 rows of data
 Every odd row will have (Xn, Yn)
 For every even row
 Divide the row number by 2 to get person number (say m)
 (Xn,Yn) if there is no relationship between n and m
 (Xm,Ym) if there is a relationship
We need MOD & INDEX formulas to express this logic in Excel.
Examine the download workbook to understand how its done.
Once all the line coordinates are calculated, add them to our scatter plot and format.
I used a macro to automate the formatting. It can be done manually too, just takes a little patience.
Slicer for selecting a person
This works only in Excel 2010 or above.
Select the first 2 columns of relationship matrix & create a pivot table.
Now, insert a slicer on Person name column.
Using simple IF formula, extract the selected person name from pivot table (examine download file for the logic).
And using the name, extract the subset of line data to separate range (2 sets of data – one for weak & one for strong relationships)
Add this new data to our scatter plot and format.
Format the slicer (using slicer styles) so that it looks slick.
Related: formatting slicers using styles.
NOTE About Slicers: If you change or add any data, you must refresh (from Data ribbon) to update the slicer. This can be automated with a macro, but I want to keep this file macro free.
[Alternative] Selecting a person with form controls
You can use either a list box or a range of clickable cells. See the 2003 compatible download file for an example of this.
Summary statistics
Using simple formulas extract statistics for the selected person and show them near the chart.
Adding labels to the chart (person names)
In our chart, we are showing person names instead of regular label like X or Y value. This is done with value from cells label feature in Excel 2013.
For earlier versions of Excel, I recommend using Rob Bovey’s excellent XY Chart Labels addin.
Putting it all together
Once everything is ready, clean up the chart, slicer and other elements, put them together. And we are ready to go.
Download Network Relationships Interactive Chart Template
Click here to download the chart template workbook. The download is a ZIP file and it contains 3 workbooks – compatible with Excel 2013, 2010 & 2003+. Use the version that you need.
Please examine the formulas & chart settings to understand how it is constructed.
Note: Hit Refresh from Data ribbon to change slicer once you have added or modified data.
When to use network relationship chart?
A network graph is a good place to explore relationships between people in a project or team. It is especially useful when selecting a subset of people from large group to closely work on a project.
Any alternatives?
There is a popular Excel Addin named NodeXL that can help you visualize and analyze relationships between people in a more indepth fashion.
Check out Chord diagram & Cosmograph from E90E50 site for other ways to present this data.
Do you use these kind of charts?
I have used network charts earlier to depict relationships between various people or things. But I have never created such charts in Excel, I always used either Power Point or some other drawing program to create them. That is why I am excited about this chart. Figuring out the formula & graphing logic was fun.
What about you? Have you used such charts before? How do you like the network chart presented here? Please share your thoughts using comments.
Hello Awesome...
My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.
I hope you enjoyed this article. Visit Excel for Beginner or Advanced Excel pages to learn more or join my online video class to master Excel.
Thank you and see you around.
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30 Responses to “Mapping relationships between people using interactive network chart”
O this looks cool!
Cool ideas! My first job was to build a social network analysis program. We investigated NodeXL but ultimately went to building something in Java using the JUNG library (http://jung.sourceforge.net/). We used indegree tests for popularity as you did here, but also this other one called eigenvector centrality, which is very similar to google's pagerank.
I am looking to trace and visualize multilevel parentchild legal entity relationships and aggregate ownership percentages across a global banking organization in a reusable template. The data I have is entity & immediate parent, but need to link together to understand full ownership chain. Is this a plausible solution (above)? There are approximately 10k entities.
Great Post!
But I have an unrelated question. I am always curious how to make an interactive excel tutorial demo?(like your first demo at the beginning of this post)
Does this something that can be showed in PPT as well?
I always make presentations and this kind of demo is a great show to the audiances.
Thank you!!!
@Iceplant
The video's you see here are created with Camtasia Studio
Camtasia records video and sound and can export it in many file formats
The Demo at the top of the post is an Animated Gif
But I am sure that PowerPoint can display a number of other file formats and Camtasia will have an export filter for that
Wow~ good to know. Thank you for sharing! 🙂
Iceplant,
Do you now of the recording tab in Power Point. You can screen record your sessions with it as a seperate video or put it in your presentation.
Hope this helps!
looks good!
Hi Chandoo,
Great post and great idea!
Thank you for mentioning our (Roberto's :)) work!
We downloaded your file and played a bit with it. We created a dynamic version where the labels are easier to add and refresh dynamically.
We used pie chart and rotated the "network" chart accordingly.
Here is a link to the file:
https://sites.google.com/site/e90e50charts/files/xlsx/stakeholderchart2010_with%20pie.xlsx
This solution has a positive sideeffect: the chart plot area becomes a perfect square as we discussed here:
https://sites.google.com/site/e90e50fx/home/perfectsquareplotareaperfectsquaregridlines
Have a nice day,
Cheers,
Kris and Roberto
The FrankensTeam
[…] Mapping relationships between people using interactive network chart  Chandoo.org […]
General question to the group, would not this be useful to dynamically show correlation between variables as well?
I have an Excel forecasting model with income statements, balance sheets, cashflow analyses, etc. I would like to create a map like the one shown here, but I don't have any ideas of how to apply it to my model.
Any ideas out there?
I recon this chart would be very handy to display a persons technical ability, range of colours available for a product, or to show which ingredients can make a drink/meal. Eg change the names around the edge to names of code like SAS VBA C# etc and leave the selector as people's names. If your a project manager you could use this to identify the best person for a particular job. Or if your tending bar you could put the mixers and ingredients around the edge then select the name of the cocktail your making to show the ingredients you need to put it together.
Cool Post! Great idea!
Have a nice day,
[…] I’m a big fan of anyone who can display data in a visual way. Well today, rather than displaying my own work or giving a “how to” guide, I thought I’d display work from Chandoo.org – one of the best sites for Excel help. This network / stakeholder relationship chart is a work of art and needs no explanation from me. The full tutorial and example template can be found here: http://chandoo.org/wp/2014/08/13/networkrelationshipchart/ […]
Its simply awaesome.
First off this is absolutely brilliant. There are quite a few cool ways of using excel charts that go out of the box, this blows them away. Truly awesome.
I'm curious as to whether the percentages in the "How popular is..." box should be dividing by the total number of people minus one? As is, instead of counting the possible number of people Mona (for example) knows, it's counting the possible number of people plus one (Mona).
Could you leverage this to show the relationships between a) individuals and b) trade groups to identify gaps or "oversubscription" versus the relationship between a small set of people like this?
If I wish to extend this to over 20 stakeholders, how would I go about modifying it? Thanks in advance, would be a huge help!
Hello I have a quesiton regarding the chart. How is it possible to highlight in a different colour the selected person? I see that in the "Data&Calc" coloumn Z18 we have the highlighted person but how this can be reflected in the chart?
is it linked with the XYChartlabel addin?
thanks for your feedback!
Hey John,
Did anyone every answer you about how to modify this to more (or less) than 20 stakeholders?
Thanks!
Alyssa
[…] Mapping relationships between people using interactive network chart […]
This is awsome chandoo..
The relationship between people are bidirectional (e.g. i know you, so you know me). How would you create a chart of country politics as in:
"I like you but you don't like me back ???"
I've been trying to resolve this for a while so please let me know if you have any suggestions.
THX
Thank you for presenting your stakeholder graph. It is really good. I can't wait to get it sync'd up with my VBA programs.
I have a couple of questions.
1) In your example you have the slicer floating over the graph on the "output" worksheet. I can only get the slicer to be on the "Data & Calc" worksheet. How do you get a slicer on the "Output" worksheet?
2) My slicer has a button labeled "(blank)" at the bottom. Your slicer does not. How do you remove that button?
Excel 2010.
Thank you.
hi.
how can I put more dots on the graph ?
thanks
Hi everyone, it's my first payy a visit at this
web page, and post is actually fruitful designed for me, keep
up posting these types of articles.
How many rows (horizantal lines) do you need for 42 people? If you used 39 for 20 people in your data set for weak and strong, how do you calculate it?
I am only doing one relationship line to show collaborations. Some points are not showing up as connecting though when they are two names next to each other, though. I wonder if I don't have enough data points...
thanks!
Cool tool. I've been interested in SNA for awhile now, but this is the simplest way I've seen to play with it.
An important question: I was able to add names (and data) to the "Data & Calc" tab, but how do I get those names to appear as buttons on the "Output" tab? The added names show up in the network diagram, but without named buttons, I can't select those (new) names in order to highlight their connections. Please advise.
Is it possible to import this chart in PowerPoint presentation and save functionality of the buttons?