mAdness?

 

While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me to a recruitment page. Then only I could understand the poorly written message for some innovative souls.

The effectiveness of such ads (especially online where user is looking for specific info on a site like BW) is highly questionable. Sometimes such ads actually succeed like the case of Hutch ‘Hi’ launch campaign.

Discuss!

Comments

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.