This is a guest article by Theodor on how to Compare Sales of One Product with Another
Ok, now here’s one for you.
Suppose you’d like to come up with a sales report on different products, comparing their evolution on the same period of different years (say Jan ’09 vs. Jan Jan ’10). At the same time, you’d like to keep an eye on their yearly trend (entire 2009 vs. entire 2010).
No big deal, you’ll say, but here’s the twist: the products have not been available for the entire time span taken into consideration. Let’s say you’ve only had Product 1 available for sale for Feb ’09 onwards, while it had been discontinued from October ’10. If you’re really looking for a Like-For-Like (LFL) comparison, you’d only want to compare the months where you have data for both years. It’s false to claim you’ve had a sales boost of 300% when you entered the market with Product X in October 2009, selling 1000 units over 3 months and compare that to the full results of 2010, when you’ve sold 3000 units. In the first scenario you were averaging some 333 units/month, while later you’ve dropped to a mere 250/month. Nothing to brag about there, is it?
Ah, but we also have different product classes. One is aimed for the high-profile buyer (A-Class products), the second for the middle level (B-Class) and so on. Given that different products were added to each class’s portfolio and then later discontinued, we should see the total LFL development of each product class in the same graphical representation.
Hold on another second. One country is defining its quarters as Jan-Mar, Apr-Jun etc, while other might relate a quarterly result to a specific day in the company history (such as the company launch date, or since the new CEO took over or whatever). Wouldn’t it be nice to be able to compare equivalent datasets in any user-defined time span?
So how do you compare sales of one product with another?
Now I’ve always said that the second hardest thing mankind has ever done was to send men on the Moon and safely return them home. That’s only because the MOST difficult thing in the world has become to compare apples with apples. There are so many subtle differences between one dataset and the other (even though they both relate to the same source), that if one reporting template is to have a long life, it should first and foremost come with the built-in ability to allow the end user to drill down through the data and change criteria in order to get relevant results for today’s issue. And all that will change tomorrow, as there will lay a new and unexpected issue on the table.
With that in mind, when I create my templates I follow the self-made golden rule (which later I found many others have applied for themselves long before I knew Excel ever existed) – keep the raw data in one sheet, preferably hidden; use a second sheet for calculation, ALWAYS hidden, and provide a simple and useful graphical interface for the end-user in the third sheet. This will avoid any mishaps such as “Could you please put your formulas back in, I donno which button I pressed and….!!”
Comparing Sales of One Product with Another – Demo:
First see the demo of this technique. Then, we can learn how I created it.
Coming to the attached example – which only works in Excel 2007 and later, by the way:
- Your data is in sheet ‘data’, ordered by product and timeline (Jan-Dec, 2009 and 2010). I’ve created the values using the =randbetween() formula, and then copy-pasted the values only so they will not change anymore.
- To keep things more clear, I’ve placed the calculation formulas in the same sheet as that with the graph, just so you can compare values and figure out formulas more quickly, without having to switch between sheets all the time.
How the Sales Comparison Chart is made?
Now, to bring up values of a particular product, I’ve created a list in C44:C70 (values in column B are just for guidance). We can compare two products, which can be chosen from a couple of drop-down boxes linked to cells B6 and B8. Here’s where the values in column B help: basically, they tell me which item index from the drop-down corresponds to a product. I then placed the same item indexes in data!A7:A46. This is all because I am lazy and I find the sumifs() formula a blessing: all I have to do now is to add up the results that correspond to (1) the chosen Product in the drop-down, which is looked up by the index, and (2) the year, which is in data!E6:E45. [More on INDEX Formula]
An alternative in Excel 2003 would have been to concatenate the value of “Product 1″&”2009” for example, to get a unique identifier and not return the sales value of 2010 by mistake. Then vlookup() after the concatenated value. [Related: How to lookup based on multiple conditions]
These calculations are placed in ‘Yr sls’!F51:Q54. Note there’s an initial IF() there, to only display the values if the respective month is selected. There are two sliders up in the second row, which can help you ‘cut’ your desired portion of the year for comparison.
‘Yr sls’!F61:Q68, using sumifs() again, I added the sales values for each product class. Finally, in ‘Yr sls’!F45:Q48 are the final calculation, where if an item index lower than 8 (corresponding to Product 1) is selected, the values in F61:Q68 are brought up, else the values in F51:Q54.
So now we see our resulting values above the chart, in cells F6:Q9. The deviation is calculated in F5:Q5. But for the yearly totals, I only want to compare apples with apples, i.e. months in which sales have been recorded in both years. For that I used cells U6:AF9. The totals in R6:R9 are based on these isnumber() results. This allows you to have the exact deviation between similar months over an user-defined time span.
Ok, time to close. But not before your boss knows the exact portfolio of each product class! Look shortly in data!B6:B45. This is where, using countif(), we have the number of occurrences for each product class. Knowing that product class “A” will be repeated say 3 times, we’ll use this knowledge to look up the third occurrence of “A” and bring up the product next to it. Now take a peak in sheet “Legend”. Knowing we have to lookup for A 1, that’s how I wrote the formula. But also knowing that “A” will be repeated twice for each product (once for 2009, another for 2010) and not wanting to see duplicates in my product list, there’s a very simple solution: just use odd numbers!! This will only bring up every 2nd occurrence of a product. As I said, I like it simple 🙂 I just left the numbers in C5:C15 visible so you don’t have to fish around for them, the rest are simply I the same color as the background. A bit of conditional formatting does the rest.
Of course, before presenting this to any decision maker, you’d hide the rows and columns they’re not supposed to touch and present them with a clean looking table.
Download the Excel Workbook:
Click here to download the workbook with this example. Examine the formulas and chart in “Yr Sls” worksheet to understand how this is weaved together.
[Added by Chandoo]
Thank you Theodor
Thank you so much Theodor for teaching us some valuable techniques on how to compare apples with apples. I am sure our readers will find these ideas very useful.
If you like this post, say thanks to Theodor.
Do you compare & analyze sales data?
I do this all the time. As part of running my small business, every couple of months, I would take up sales data and see if something odd is going on. I make line charts comparing sales of this year with previous year, understanding the overall trend and compare one product with another.
What about you? Do you analyze sales data? What techniques do you use use? Please share using comments.
Learn more from these pages:
If you work a lot with data & do similar work as above, go thru these articles to learn more.
66 Responses to “Budget vs. Actual Charts – 14 Charting Ideas You can Use”
[...] Update: Check out the results at Budget vs. Actual Charts [...]
Hi there:
I'm interested in understanding exactly how contestants #'s 1, 8 got their surplus or shortfall to show up at the top of the bar (is this overlapped or stacked somehow) and change colour? I hope this makes sense. I've tried to find samples and I can see contestant 8 (cuboo) may have used something called graphomate but I can't use this.
I need to create a bar chart that shows budget, and actual variance whether it be a surplus or a shortfall and I would like make it look like option 1 or 8 above but haven't a clear idea how to do it...any help would be greatly appreciated!
Regards..Linwe
[...] heute können alle Beiträge auf “Pointy Haired Dilbert” gesichtet und bis zum 12.04. bewertet werden. Falls mein Vorschlag - Nr. 8 - gefällt, freue ich [...]
Danken Sie Excel friend!
#6 is the best here. Simple, no extraneous visual effects.
I was all set to vote for #9...until I noticed its lack of y-axis labels. So I have to go with #6 also.
I think #6,#9 is enough .
#9 is my favorite
Nice data/ink ratio 😉
I agree with Jon - #6 for me.
8 & 14
I go for # 9 (simple) and #14 (complete)
I go for cuboo #8
cheers
#6 for overview at a glance / top management
#8 for deeper analysis / those who need more detailed information
#14 although I think you only need the bottom panel and I then would stack the Center charts vertically to make Center comparisons easier.
#10 gets my vote.
If there is a second place, then #14
denise
Hi, if I was not wrong, Samples 3,4 and 5 were created using Tableau software and not Excel. For more information on Tableau you might want to visit http://www.tableausoftware.com/. It was initially designed by Prof. Pat Hanrahan and his PhD students. I am not their salesperson but I thought someone might want to know more about this particular technology.
Hi Tin Seong Kam:
Thanks - I have looked at Tableau before. I have also found the means to reproduce something similar to chart 8 without using graphomate, and also chart 7. I proposed chart 9 as well but the overlap is confusing to some.
I am really not too concerned about showing actual budget figures but the variance in $ and % is important for my particular use. That is why I gravitate to the charts that seem to easily tell us that we have a surplus or a shortfall.
Thanks!
Linwe
11, 6, 9 (presque pareil)
7 pour la clarté
cuboo #8 ist my favorite
best regards...
8
8 is fantastic
I prefer N#8 - N# 1,7 & 8 use the settings of Rolf Hichert...
6 : The GURU (read "Jon Peltier ") has spoken,
SOO easy on eyes!
Hi Chandoo,
I liked Cuboo's submission. So #8 gets my vote.
Regards,
Sumit
Number 8 by far. Even though it's not part of the data display, the comments feature sells me. Variance explanations are as important as the actual variances.
I visually prefer #8, but #3 is really easier to understand, even if it lacks a lot of information (inverting budget/actual), legend, etc...
[...] All in all there are several great entries suggesting a good variety to present budget vs. actual performance. Go check them out. [...]
[...] reshape, zoo by learnr A reader of a Pointy Haired Dilbert blog enquired about best ways to visualise budget vs. actual performance. In response PHD challenged his blog readers to contribute their visualisations made using Excel or [...]
anyone willing to post their xls for these? Some really excellent exmaples.
To avoid the summary execution of the person presenting these to an executive team these charts must handle overspending as well as underspending, be comprehensible in 5 seconds and show the key fact clearly. The key fact isn't budget or actual - it's the magnitude of the gap!
Therefore:
#14 for nailing the key fact and being able to handle overspending. The winner therefore.
#6 for nailing speed-reading and being able to handle overspending, but somewhat obscuring the key fact. Second place.
#8 for nailing information depth and aesthetics. Third place.
I really wanted #8 to win, but that's the technician's view not the end-user's.
[...] Todas as contribuições podem ser vistas no seguinte endereço: Budget vs. Actual Charts – 14 Options You can Use Posted on April 5th, 2009 http://chandoo.org/wp/2009/04/05/budget-vs-actual-charts/ [...]
Social comments and analytics for this post...
This post was mentioned on Twitter by NancyJHess: I like to explore fav tweets of those I follow. Here is one from DutchDriver http://twurl.nl/17eiap Creative visual charts: Budget vs Actual...
number 8
clean, full of info, qualitative as well as quantitative
Hi,
I Like 4 chart in above as per the following ratings:-
no 1# -> 14***
no 2# -> 7***
no 3 # -> 8**
no 4# -> 1.3**
I will be greateful if someone can send me the process of making all above 4 charts.
Virender
[...] Budget vs. Actual Values in Charts – 14 more options [...]
[...] Budget vs. Actual – 14 charting options [...]
Does anyone know what type of chart #6 is (chart name?)? Also, how do I create this is Excel 2007?
@Shazbot
I'd call it a Column and Bar chart, but don't get hungup on names
To make it try this:
Setup the chart as a Clustered Column Chart
Change the Series so there is 100% overlap, ie: One column is in front of the other
Change the Budget series to a line chart
Set the line color to none
Set the marker style to a Flat Line
Change the marker width to make it the same width as the bar
Change colors and other chart properties to suit
Does anyone have an idea on how to create chart #1?
Thanks
Caroline, please see the german page: http://www.hichert.com/de/software/exceldiagramme/55
there you can find the original example for nr1.
best regards,
stefan
Caroline
This is a Clustered Stacked Column Chart
Which has the column under the Shortfall/Excess colored the same as the Budget
Have a look here
http://chandoo.org/forums/topic/question-about-budget-v-actual
&
http://peltiertech.com/WordPress/clustered-stacked-column-charts/
Hi,
Is it possible to get the source files like the other visualisation challenge (on sales).
Thanks,
Vijay
Dear Chandoo,
I discovered your site by pure chance and I am really thrilled about it and I am learning a lot.
Is it possible to post the source file for this visualisation challenge?
Thanks,
Vijay
[...] Budget vs. Actual Charts in Excel [...]
Dear Chandoo,
How do I create Chart #10 (comparing Budget vs Actual Performaces) by cost center by quarter without the cumulative performance. Do you have an actual example that I could use?
Thanks,
Greg
HI
Does anyone can help me to a to create chart #7? I'm beginer in excel , I started to work two weeks ago and my boss ask me to follow the budget/actual until the end of the year.
SO I really need your help.
Thanks in advance
p.s Sorry for my english ( i'm french)
@OKI, Greg
I have made a mockup of #7 and #10
It is available at:
http://chandoo.org/wp/wp-content/uploads/2009/04/Bud-Act-visualizaion-challenge-7+10..xlsx
#10 is a straight, Pivot Chart/Table but the data has been rearranged to get it into the pivot table
#7 is 2 charts, being a simple Bar Chart and a Scatter Chart with 100% Error Bars
I have used Named Formulas for the two charts.
HELLO Hui
Thanks you very much for your hepl , i really appreciate
Have I nice week
Hi,
I was wondering how can you replicated chart 1.3? The bars looked like there overlapped on two different axis?
Tony
I think 1 & 3 are good.
Hi Chandoo,
Please can you provide a link of the excel sheet for 1. Chart "3 colors and everything is clear"
I would like to drill into the spreadsheet and learn the secrets as how the chart was made.
Many thanks,
Sawan
@Sawan
It is probably 12 seperate charts, I will assume snapped to the underlying cells to ensure they are the same size
The left 3 Charts have a vertical Axis
The bottom 4 Charts have a horizontal Axis
The remainder have no axis
The remaining text maynot be part of the charts but is probably cell content
Saludos,
Como puedo descargar estos maravillosos ejemplos para estudiarlos y analizarlos deseo aprender a realizar este tipo de graficas en Excel.
Gracias,
Dear Chandoo and Hui,
Please would you help me (step by step if possible) to create Chart #8?
Many thanks in advance!
Dear Chandoo,
I think chart #8 is really great. Would really appreciate if you can show basic step to create it.
Thanks 🙂
Hi all,
Is there any step by step tutorial to recreate the the chart #1 please?
Would really appreciate if someone could show me how it done.
Regards
Sawan
Can someone tell me how do you create chart number 2? Thanks!
Am I the only one that can not display any of the images? Would love to take a look at these. This is the ONLY page on the whole website I have had this issue with. 🙁
Dear All,
how can i create chart # 7? is there any link where i can subscribe to your website by paying a certain amount. i want to learn some good excel techniques.
please let me know.
Cant see the images 🙁
Where can I find the link to download some of the above charts?? these are extremely usefull chart and would like to utilize the same.
Waiting for the reply.
Thanks..
I am interested for # 1,6,7,8,9,10,11 its very exciting for me .
Hi,
Just wanted to check, is there any possibility that pivot table or drop down work in power point?
Regards
Satyapal
@Satyapal... you can only use static images or slide animations in Power Point. Not features like pivot tables or drop downs. However, you can embed the entire workbook (or sheet) in a presentation. When clicked this will just open Excel so your users can play with the data.
Is there any instalment kind of facility available for joining the online course of Rs.12000/-.
Regards
Ramesh N
Hi,
I badly want to replicate #10. Can someone help me.. I've checked google to help but I can't figure out how to add the total 🙁
Regards,
Tim