Introduction to Financial Modeling using Excel [Part 1 of 6]

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This is a guest post written by Paramdeep from Pristine. Chandoo.org is partnering with Pristine to bring an excel financial modeling online training program for you.

Introduction to Financial Modeling - Part 1 of 6This is Part 1 of 6 on Financial Modeling using Excel

In this and next 5 posts, we are going to learn how to build a financial model to do project evaluation using Excel. The 6 parts of this tutorial are,

  1. Introduction to Financial Modeling
  2. Building a layout for Project Evaluation Model – Best practices
  3. Building Inputs and Assumptions Sheet
  4. Building Projections for Project Evaluation
  5. Modeling the Cash Flow Statement and Projections
  6. Putting it all together – Final Project Evaluation Model
  7. Join our Financial Modeling Classes

What is financial modeling?

Financial modeling is creating a complete program/ structure, which helps you in coming to a decision regarding investment in a project/ company. Now this could be on a simple piece of paper or in excel. The advantage with excel is that, even if you have calculation speed and accuracy like me (this is one place where I am like Einstien!), then also you would be able to come to the right conclusion!

Who does Financial Modeling?

Anybody dealing with any decision related to money (wish there was somebody who did not require that!). If you are involved in financial decision making/ planning related to large corporate, then you would definitely need financial modelling day in and day out. Financial modeling is a mandatory activity for investment bankers, bankers, project finance persons, equity research folks, PE & VCs.

What are the steps in building a financial model?

  • Data collection – This is where the real front end banker works. She goes to the client, collects the data like revenue, growth, investments, need for money, etc.
  • Back of the envelope calculations – Now most of the corporate guys are very hunky dory about their business. They usually think that their idea is one of a kind and is going to generate loads of mullah. Banker would sanitize their thoughts and try to figure out, if the business makes sense. Initially the thinking and analysis is very simple,
    • Does the corporate guy look sober to me?
    • How soon can I get my investment back?
    • Is the revenue that he is projecting seem greater than the market size? 😉

    You usually need no industry knowledge for this. Just keep your eyes and ears open and put your thinking cap on!

  • Structured approach to thinking – Once the basic numbers seem reasonable (they make business sense and seem to be true as well), you have to dig deeper! This is where you need a complete financial model. And the first real step to doing that is to think of a structure of analysis. Thankfully finance has some basic theories in place and you can rely on them to proceed:
    • Cash is the king – The more cash is generated (from the operations of the business) the better is the business
    • Money today is better than money tomorrow – technically this can be called Time value of money. But it does not matter!

    Practically these are the fundamental building blocks of analysis and you have to start thinking in these terms for the analysis

  • Deciding on a Layout – Now when you start to put this plan in excel, the starting point is deciding on a layout for your financial model. Usually the following questions need to be answered:
    • How much information/ data would your model have? If its going to be large, then it might make sense to break the model in multiple sheets
    • What kind of assumptions would your model make? For better readability, we would try to keep assumptions in a different heading than the calculations and the final conclusion
    • Different fonts/ formatting for assumptions and other parts might enhance readability as well
    • Create logical modules for your model
      • Keep your P&L, Balance Sheet, cash flow statement, etc. separate
      • Even in P&L, keep the revenue generation separate from costs

One Advice for Aspiring Financial Modelers

Speed is the Key: Finally when you are dealing with tons of information, you can easily get bored. If you remember a bunch of keyboard shortcuts, then it would be very beneficial! Here are some resources to get you started:

An Example Financial Modeling Case

Now to make your life easy, we have done the first two parts for you! 🙂 There is a case (In the attached PDF file) that lists a situation and some of the data you might need to organize your thoughts. The decision is simple, would you advice Mr. Samar to invest in design Y?

Download the case pdf from here [pdf].

Once you have read the case and analyzed the numbers try creating a model for evaluation. Remember to make the layout of your model in such a way that navigation becomes easier.
Financial Modeling using Excel - Online Classes by Chandoo.org & Pristine

What Next?

In the next installment of this tutorial, learn how to create a layout / template for our project evaluation model. We also discuss about some of the best practices to follow when building models in excel.

Join our Financial Modeling Classes

We are glad to inform that our new financial modeling & project finance modeling online class is ready for your consideration.

Please click here to learn more about the program & sign-up.

Share your Experience:

Do you build financial models? What is your experience like? What process do you follow and how do you plan the model? Do share your ideas and methods thru comments.

Added by Chandoo:

Thank you Paramdeep & Pristine:

Many thanks to Paramdeep and Pristine for making this happen. I am really enjoying this series and learning a lot of valuable tricks about financial modeling.

If you like this series, say thanks to Paramdeep. I am sure he can take any amount of appreciation without choking.

Join our Newsletter

if you are new here, consider joining my newsletter, because I can send you updates when new articles are posted (plus you get a cool e-book with 95 excel tips, free)

This article is written by Pristine. The author can be contacted on paramdeep@edupristine.com.
Pristine is an awesome training institute for CFA, PRIMA, GARP etc. They have trained folks at HSBC, BoA etc. Chandoo.org is partnering with Pristine to bring an excel financial modeling online training program for you.
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41 Responses to “How to use Excel Data Model & Relationships”

  1. Ashish Youngy says:

    Data is Excel 2013 behaves so much like a OLAP cube when using with PivotTables. And this is actually wow. Consider learning not just DAX but MDX too 🙂 Happy Excel

    @Chandoo.. Have a nice and safe time in US. Best Wishes. And when they are publishing your interview in Entrepreneur 🙂

  2. Buzz says:

    I have been using PowerPivot in Excel 2010. My understanding was (via PowerPivot Pro blog) that Power Pivot would NOT be available in Excel 2013 in all versions; my recollection is that it was only going to be available in certain enterprise subscription editions. Thus, for individual users, it will no longer be available? For that reason I have moved some of my projects to Tableau, and do not expect to upgrade to Excel 2013.
    Can you confirm the availability of Power Pivot for all Excel 2013 users , or will it be restricted and unavailable for some users?

  3. Oz says:

    Just this weekend I upgraded from Home Premium to Professional Plus and spent time with Power View and PowerPivot.

    Up to that point I never saw myself in VLOOKUP Hell, and it may not be going away any time soon. I'm surprised to discover how many of my clients are still on Excel 2003. And then I have Mac users who don't have a lot of this great stuff available to them at all.

    These are great features and I'm going to dive into the Data Models. Unfortunately, I suspect, for me, the practical use may be limited to blogposts because I can't teach Power View in my workshops or send a client a spreadsheet that has a Power View in it.

    • thundom says:

      Hi OZ,

      I think the Microsoft would only upgrade the excel to a certain level instead of making it so powerful that it might threat their BI product. You know these "powerful" stuff can be easily done with a entry level crystal reports version.

      Glad to listen to ur opinion on it.

      I spent quite some time and energy on Excel and used it a lot, but now I am focusing energy on BI software like crystal reports.

    • thundom says:

      We both know that based on the technology today. All the time we spend on the Macro and advanced function of Excel can be done easily with other softwares which costs only hundreds of bucks.

      • Hui... says:

        @Thondom
        I don't think Excel tries to be the solver of all problems
        It is a generic tool
        Which for about 95% of people will do what they want 95% of the time
        There will always be specifics where specific custom software will do better than Excel
        It is the commonness of Excel which means that I can send a model to you and it will work , most of the time, that is its strength, of course combined with its flexility in being able to be adapted to suit most needs

        • thundom says:

          Hi Hui,
          You are right.

          But,

          for the business and individual, who spend too much resource on Excel to meet their BI requirements and other processing requests.

          Should they open their eyes to other ways to do it, in this age? Especially for many people try too much time to process stuff with thousands lines of macro programming.

          It is just as when human being created gun fire, the martial arts would not be that effective.

          Ppl need to be prodent when they choose their solution.

          • Hi guys, I just came across your conversation. I have an example of BI vs. Excel stuff. Here in Russia there is an ERP-system called "1C". It became a defacto standart for accounting, planning and BI / analytics. It is positioned as a flexible and powerful system and it really is.
            But its reporting abilities aren't user-friendly (or maybe just not me-friendly).
            Many reports require programming and all those SQL things, so that is common for a company to have a couple of programmers who develop and code those reports.
            So the common solution is to export data to Excel and then process it to be more suitable for further analysis or reporting.
            Well, it's obviously not a rule of thumb that special BI software can outperform Excel in day-to-day routine.

  4. Tris says:

    Hi Chandoo, thanks for publishing great Excel information. Pardon the ignorance as I havent used Data Model nor PowerPivot. But having seen your video clip on PowerPivot, how does Data Model differ from PowerPivot - the "process" seems familiar? Have a great day! And Excel to new heights! Regards,

  5. Nolberto says:

    Excellent posting, some pride themselves for having sheets with thousands of formulas or complicated formulas, but in the end the important thing is to work as little as possible.

    • Oz says:

      @Nolberto let's not gloat yet. Some people are forced to have thousands of complicated formulas when they don't have the fancy tools. I'm sad for the 2003 users who have to use SUMPRODUCT when the rest of us have SUMIFS available.

      In the end, I think the important thing is clean, trustworthy data--however you arrive at it. People survived more than 300 years with slide rules and paper. No PowerPivot for the Wright Brothers.

  6. koi says:

    hi chandoo,

    i added 2 column into sales, 1st column vlookup customer ID to CUST sheet to get the male or female, then 2nd column vlookup Product ID to Product sheet to get the product name, then after that i make pivot table out of sales sheet.

    but then the result is really different from yours

    the purposes is just try to do the vlookup vs add to data model to see if they get same result

    thanks

  7. koi says:

    ups sorry, didnt see that you're filtering using slicer..then it is good now the result are same with less effort 🙂

    thanks

  8. SPrasad says:

    Hi Chandoo, .I am interested to know whether we can build a star schema or snow flake data models through relations in Excel? (trying to correlate with Qlikview)

    • Chandoo says:

      Hi there,

      You can create a Star schema for sure. Snow-flake is possible too. As long as all relationships are one to many (or one to one) anything is possible.

      • Nestavaro says:

        What if customer.profession change its value after sometime?
        Supposed we have monthly data for Sales. What if one customer is a doctor in Feb, then a pilot in October, for example?

        How to build data model for such that situation?

        Thank you.

  9. Raghavendra Shanbog says:

    Hello ,
    I find this option similar to that of MS Access.
    In MS Access as well we have relationship concept and once you create a relationship, you can start creating number of queries based on that.
    But MS Access is not so user friendly and basically its database. Good that we are getting those options/functions in Excel.
    Thanks for sharing this info.

    Regards,
    Raghavendra Shanbog

  10. What is star schema and snow flake.??? Can we have next article on that if it is useful for us???

  11. Roberto says:

    Hi there, can anyone help? I tried testing this out in Excel using two tables. When I go to the Data tab the Relationships button does not appear at all. I am using Microsoft version 14.0.4760.1000, Microsoft Office Professional Plus 2010. Does this version have this capability? Or is there an add-in required?

  12. […] even a layperson can perform if they have the almighty Excel 2010 and PowerPivot installed. Or Excel 2013′s Data Model, which lets you mash up data from Excel Tables and serve them up directly as PivotTables with not a […]

  13. Chandeep Chhabra says:

    Chandoo/Hui,

    The dates grouping feature does not seem to work in Data Model. Is that true or am I making a mistake somewhere?

  14. Jay says:

    I don't think this is really for "lookups"...

    Try creating a pivot with sale ID and customer name in row fields. It will give you ALL customer names per sale ID.

    You'd need to use RELATED function in a new column in powerpivot if you want something equivalent to "vlookup"

  15. Aslam says:

    Please explain the difference between data model and power pivot, the functions of both of them are different and similar
    thanks

  16. […] Handling large volumes of data in Excel—Since Excel 2013, the “Data Model” feature in Excel has provided support for larger volumes of data than the 1M row limit per worksheet. Data Model also embraces the Tables, Columns, Relationships representation as first-class objects, as well as delivering pre-built commonly used business scenarios like year-over-year growth or working with organizational hierarchies. For several customers, the headroom Data Model is sufficient for dealing with their own large data volumes. In addition to the product documentation, several of our MVPs have provided great content on Power Pivot and the Data Model. Here are a couple of articles from Rob Collie and Chandoo. […]

  17. Bernadette Savage says:

    I need to use a slicer to allow a user to select vendor by name. In the background, I need to obtain the vendor ID to link to multiple datasets where the name may not be spelled consistently. Any advice?

  18. Andrea says:

    I've tried this in Excel 2016. It works great.
    I can even create Cube Formulas on the Data model after I've inserted the pivot table.
    Just for the fun of it, I tried to see if I could do Cube Formulas without creating the pivot table in advance. I can define Cube members, but it seems as if the measure part is playing tricks on me.

    I can't get a Cube Value for Chocolates sold to Male customers.
    With the Pivot created the formula looks like this (and works fine)
    =CUBEVALUE("ThisWorkbookDataModel";"[Customer].[Gender].&[Male]";"[Product].[Category].&[Chocolates]";"[Measures].[Sum of Quantity]")

    Does anyone know how I can solve this, or am I asking the impossible?

  19. Kwabena Anaafi says:

    I want to see the video on this topic

  20. nestavaro says:

    What if customer.profession change its value after sometime?
    Supposed we have monthly data for Sales. What if one customer is a doctor in Feb, then a pilot in October, for example?

    How to build data model for such that situation?

    Thank you.

    • Chandoo says:

      In such case, you need to make relationships based on two columns. This kind of feature is not supported in Excel. You can use Power Query to merge tables based on multiple columns and return a consolidated giant table to Excel for reporting.

  21. nestavaro says:

    Is it able in MS Access?
    I have never used access before.

  22. faisal says:

    thanks chandooo your article is very helpfull for troubling peoples' especially in office environment under boss pressure.

  23. Ron says:

    Here is an introduction to PowerPivot.

    The link above is broken

  24. Venkatesh says:

    Hi. This has really taken my interest.. I have huge data tables to work with...and I use vlookup to fetch certain data. I have different data in different sheets...

    Like customer sales (customer code, product code,qty, piece rate, total amount, branch code) data in one sheet
    Branch details in another (branch code, branch address, state , region)
    Customer Geographical Data in third sheet (region, region name)
    Product details in fourth sheet (product code, product description and related)

    Now I use a vlookup to get branch name, state and product name respectively into my main sheet.

    Now what I want is

    customer code, product code,qty, piece rate, total amount, branch code) data in one sheet, branch address, state , region, region name, product description

    Can't his be done thru data model... I tried but it's not working... Eitherway, I will gonthru thr session on e again and give a try... Any help, is appreciated. Thankyou

  25. Achyutanand Khuntia says:

    Dear All,

    i am striving to do reverse relationship in Power pivot ,

    example : -

    1 - Data sheet
    2. - Source data

    step to stops - import first data sheet in power piovt and then source data , made relationship with both sheet , after created relationship i am able to do put related formula in source data sheet only (=releted('Source data'[Amount]), if i go to put formula in data sheet , parameter of Source data are not visible ,

    could someone educate me how can i do , and utilize related formula in data sheet.

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