Bar chart or Line? Scatter plot or box plot? These are the questions we ask ourselves when we set out to make a chart. In this article let me tell you how to pick a chart type so you can make best charts for every situation.
Why is it important to pick right chart?
Because right charts lead to right decisions. We use charts to tell stories, evaluate alternatives, understand trends or find-out if everything is normal. So, an incorrect charting choice can lead to poor judgment of the messages where as a correct chart can lead to right and faster decisions.
How to pick a chart type:
Chart making process can be divided in to 4 steps
- Find-out what you want to say?
- (Re)arrange the data
- Prepare the chart
- Format the chart
1. What is the purpose of this chart?
This is the first and most important step in chart preparation. You must ask yourself, “what is the purpose of this chart?”. Once we know the clear reason why the chart should exist, we will naturally be able to select the correct chart type for that reason.
But I realize that finding the reason itself can be a bit tedious. So I have listed down 6 common reasons that we often have to make a chart:
- to Compare
- to show the Distribution
- to explain Parts of the Whole
- to tell the Trend over time
- to findout the Deviations
- to understand the Relationship
Let us understand these reasons along with the type of charts that go well with these.
1. To Compare:
What it means? You want to compare one set of value(s) with another.
Examples:
- Performance of Product A vs. Product B in 5 regions
- Interview performance of various candidates
Charts that can be used for this reason:
- Bar Charts,
- Column Charts
- Scatter Plots
- Pie Charts
- Line Charts
- Data Tables
2. To Show the Distribution
What it means? You want to show the distribution of a set of values (to understand the outliers, normal ranges etc.)
Examples:
- Distribution of Call waiting times in a call center
- Distribution of bugs found in 10 week software testing phase
Charts that can be used to show distribution:
- Column Charts
- Scatter Plots
- Line charts
- Box Plots
3. Parts of Whole
What it means? You want to show how various parts comprise the whole
Examples:
- Individual product sales as a percentage of whole revenue
- Browser types of customers visiting our website
Charts that can be used to show Parts of Whole:
- Column Charts
- Bar Charts
- Pie Charts
- Data Table
4. Trend over time
What it means? You want to understand the trend over time of some variable(s).
Examples:
- Customer footfalls on the last 365 days
- Share price of MSFT in the last 100 trading sessions
Charts that can be used to show Trend Over Time:
- Column Charts
- Line Charts
- Data Table
5. Deviations
What it means? You want to see which values deviate from the norm.
Examples:
- Failures (or bugs) in the context of Quality Control
- Sales in Various Stores
Charts that can be used to show Deviations:
- Column Charts
- Bar Charts
- Line Charts
- Data Table
6. Relationship
What it means? You want to establish (or show) relationship between 2 (or more) variables
Examples:
- Relationship between Search Phrases and Product Purchases in your website
- Relationship between in-store sales and holidays
Charts that can be used to show Relationship:
- Scatter Plot
- Line Chart
- Data Table
How to pick a chart type when you have more than one reason for the chart?
Simple, use common sense. If I were you, I would either cut down the messages to one or make 2 charts (each conveying one message). If that is not possible, I would consider using dynamic charts or combination charts.
2. (Re)arranging the Data
Even when we know the message and corresponding chart, sometimes, our data may not support us. We then have to rearrange the data. Using excel formulas, pivot tables, tables and data cleaning tools we can easily massage the data.
Once we have the data in required format, we proceed to step 3.
3. Prepare the chart
Since you have already picked the chart type in Step 1, this is very straight forward. Most of the regular charts are available in MS Excel as default charts. You can insert them with few clicks.
But for some special chart types, you may have to prepare the chart by helper series, formatting etc.
4. Format the chart
While most formatting is done as per individual taste, there are some ground rules that apply on almost all charts. Here they are,
- No non-zero axis scale on bar charts [reasons and discussions]
- Make subtle grid-lines (or remove them) [how to remove grid lines]
- Add labels to important points [labeling techniques]
- Add descriptive, bold titles
- Position axis, scales at the right places (for eg. y-axis to the right on a large time series chart)
- Use simple, easy colors
A final word:
The ideas in this post are meant to be guide lines, not final words in the world of visualization. While these rules can help you make a good chart, a great chart take so much more. Knowledge of your data, Passion for what you do and Genuine focus on your audience’ needs can make your chart truly outstanding. All the best.
References:
Communicating Numbers – White Paper by Stephen Few [PDF]
Resources & Further Help:
- Chart chooser – Juice Analytics
- Data vis 101 – How to choose a chart – Hubspot
- Selecting right char type – KD Nuggets
- Charting Principles
- Charting Tutorials from Peltier Tech
- More articles from Stephen Few
- Charting Wisdom from Jorge Camoes
What is the process you use for Chart Selection?
I would love to know the process you use when selecting a chart type. Please share using comments.
6 Responses to “Make VBA String Comparisons Case In-sensitive [Quick Tip]”
Another way to test if Target.Value equal a string constant without regard to letter casing is to use the StrCmp function...
If StrComp("yes", Target.Value, vbTextCompare) = 0 Then
' Do something
End If
That's a cool way to compare. i just converted my values to strings and used the above code to compare. worked nicely
Thanks!
In case that option just needs to be used for a single comparison, you could use
If InStr(1, "yes", Target.Value, vbTextCompare) Then
'do something
End If
as well.
Nice tip, thanks! I never even thought to think there might be an easier way.
Regarding Chronology of VB in general, the Option Compare pragma appears at the very beginning of VB, way before classes and objects arrive (with VB6 - around 2000).
Today StrComp() and InStr() function offers a more local way to compare, fully object, thus more consistent with object programming (even if VB is still interpreted).
My only question here is : "what if you want to binary compare locally with re-entering functions or concurrency (with events) ?". This will lead to a real nightmare and probably a big nasty mess to debug.
By the way, congrats for you Millions/month visits 🙂
This is nice article.
I used these examples to help my understanding. Even Instr is similar to Find but it can be case sensitive and also case insensitive.
Hope the examples below help.
Public Sub CaseSensitive2()
If InStr(1, "Look in this string", "look", vbBinaryCompare) = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub
Public Sub CaseSensitive()
If InStr("Look in this string", "look") = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub
Public Sub NotCaseSensitive()
'doing alot of case insensitive searching and whatnot, you can put Option Compare Text
If InStr(1, "Look in this string", "look", vbTextCompare) = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub