How to pick a chart type – Charting 101

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how to pick a chart type - charting 101Bar chart or Line? Scatter plot or box plot? These are the questions we ask ourselves when we set out to make a chart. In this article let me tell you how to pick a chart type so you can make best charts for every situation.

Why is it important to pick right chart?

Because right charts lead to right decisions. We use charts to tell stories, evaluate alternatives, understand trends or find-out if everything is normal. So, an incorrect charting choice can lead to poor judgment of the messages where as a correct chart can lead to right and faster decisions.

How to pick a chart type:

Chart making process can be divided in to 4 steps

Process to select & create a chart

  1. Find-out what you want to say?
  2. (Re)arrange the data
  3. Prepare the chart
  4. Format the chart

1. What is the purpose of this chart?

This is the first and most important step in chart preparation. You must ask yourself, “what is the purpose of this chart?”. Once we know the clear reason why the chart should exist, we will naturally be able to select the correct chart type for that reason.

But I realize that finding the reason itself can be a bit tedious. So I have listed down 6 common reasons that we often have to make a chart:
Common Chart Messages in Business Settings - picking right chart type

  1. to Compare
  2. to show the Distribution
  3. to explain Parts of the Whole
  4. to tell the Trend over time
  5. to findout the Deviations
  6. to understand the Relationship

Let us understand these reasons along with the type of charts that go well with these.

1. To Compare:

What it means? You want to compare one set of value(s) with another.
Examples:

  • Performance of Product A vs. Product B in 5 regions
  • Interview performance of various candidates

Charts that can be used for this reason:

Charts to be used for Comparison

  • Bar Charts,
  • Column Charts
  • Scatter Plots
  • Pie Charts
  • Line Charts
  • Data Tables

2. To Show the Distribution

What it means? You want to show the distribution of a set of values (to understand the outliers, normal ranges etc.)
Examples:

  • Distribution of Call waiting times in a call center
  • Distribution of bugs found in 10 week software testing phase

Charts that can be used to show distribution:

Charts to be used for Distribution

  • Column Charts
  • Scatter Plots
  • Line charts
  • Box Plots

3. Parts of Whole

What it means? You want to show how various parts comprise the whole
Examples:

  • Individual product sales as a percentage of whole revenue
  • Browser types of customers visiting our website

Charts that can be used to show Parts of Whole:

Charts to be used for Parts of Whole

  • Column Charts
  • Bar Charts
  • Pie Charts
  • Data Table

4. Trend over time

What it means? You want to understand the trend over time of some variable(s).
Examples:

  • Customer footfalls on the last 365 days
  • Share price of MSFT in the last 100 trading sessions

Charts that can be used to show Trend Over Time:
Charts to be used for Trend over time

  • Column Charts
  • Line Charts
  • Data Table

5. Deviations

What it means? You want to see which values deviate from the norm.
Examples:

  • Failures (or bugs) in the context of Quality Control
  • Sales in Various Stores

Charts that can be used to show Deviations:
Charts to be used for Deviation

  • Column Charts
  • Bar Charts
  • Line Charts
  • Data Table

6. Relationship

What it means? You want to establish (or show) relationship between 2 (or more) variables
Examples:

  • Relationship between Search Phrases and Product Purchases in your website
  • Relationship between in-store sales and holidays

Charts that can be used to show Relationship:
Charts to be used for Relationship

  • Scatter Plot
  • Line Chart
  • Data Table

How to pick a chart type when you have more than one reason for the chart?

Simple, use common sense. If I were you, I would either cut down the messages to one or make 2 charts (each conveying one message). If that is not possible, I would consider using dynamic charts or combination charts.

2. (Re)arranging the Data

Even when we know the message and corresponding chart, sometimes, our data may not support us. We then have to rearrange the data. Using excel formulas, pivot tables, tables and data cleaning tools we can easily massage the data.

Once we have the data in required format, we proceed to step 3.

3. Prepare the chart

Since you have already picked the chart type in Step 1, this is very straight forward. Most of the regular charts are available in MS Excel as default charts. You can insert them with few clicks.

But for some special chart types, you may have to prepare the chart by helper series, formatting etc.

4. Format the chart

While most formatting is done as per individual taste, there are some ground rules that apply on almost all charts. Here they are,

  • No non-zero axis scale on bar charts [reasons and discussions]
  • Make subtle grid-lines (or remove them) [how to remove grid lines]
  • Add labels to important points [labeling techniques]
  • Add descriptive, bold titles
  • Position axis, scales at the right places (for eg. y-axis to the right on a large time series chart)
  • Use simple, easy colors

A final word:

The ideas in this post are meant to be guide lines, not final words in the world of visualization. While these rules can help you make a good chart, a great chart take so much more. Knowledge of your data, Passion for what you do and Genuine focus on your audience’ needs can make your chart truly outstanding. All the best.

References:

Communicating Numbers – White Paper by Stephen Few [PDF]

Resources & Further Help:

What is the process you use for Chart Selection?

I would love to know the process you use when selecting a chart type. Please share using comments.

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14 Responses to “How to Add your Macros to QAT or Excel toolbars?”

  1. Ashfire says:

    We have only just got excel 2007 so this is helping me navigate my way through the differences cheers.

    For Macro's i always add a Command Button, rename it something obvious, change the colour of it and finally add the following to its View Code section.

    Application.Run "MAcro1"

    This way anyone opening the file knows what to do if i ever win the lottery and dont make it in 🙂

  2. Ron Murphy says:

    Hi,
    Good article. But I have this problem.
    1) Customized QAT with a macro. Macro name = MacroX
    2) Runs OK from original location (e.g. C:\TestLoaction1\TestFile.xls)
    3) Copy past file to new location (e.g. C:\TestLoaction2\TestFile.xls)
    Menu button now fails:
    Cannot run the macro "C:\TestLoaction1\TestFile.xls'!MacroX' The macro may not be available in this workbook...

    Of course the code is there, and macros are enabled.

    Could get it to work after deleting and recreating macro custom buttons. So have to re-assign macro to QAT button every time I move the file?

    If I put a form button on he worksheet and assign the macro to that, it's location independent.

    Any ideas?
    Thanks

  3. Hui... says:

    @Ron
    What you have said is correct
    Macros within a worksheet are stored within the worksheet and hence follow it.
    Macros referenced by a button in the QAT or elsewhere are locaed in a file and if that file is moved the linkages don't follow.

    The easiest way around this is to store all your macros in a location that doesn't move and is in fact reloaded everytime that Excel starts and that is called the Personal.xlsx/b file.

    These are refered to several time at Chandoo.org or have a read of
    http://www.rondebruin.nl/personal.htm
    or
    http://office.microsoft.com/en-us/excel-help/deploy-your-excel-macros-from-a-central-file-HA001087296.aspx

    • Col Delane says:

      In Excel 2003 and prior versions, a button added to the Toolbar maintained a DYNAMIC link to the file (e.g. Personal.xlsb) holding the assigned macro, such that if the file was relocated for any reason (by using Excel's native Save As command rather than just moving it via Windows Explorer), the link between the button and the file was updated.
      I expected the same to occur with Excel 2007+, but alas, Microsoft in their infinite wisdom have removed another feature useful to advanced users (just as they did by removing the ability to design your own buttons)!!
      So having just done some reorganisation of my files, I now have to remove and recreate every friggin macro button on my QAT (I have lots) - what a pain in the proverbial!!

  4. Ron Murphy says:

    Hi Hui,

    Thanks for the help, that's really useful.

    1) The macros I'm adding are for one specific Excel application, so I really wanted the macros to follow the file

    2) I didn't want to have to pass other files around too and have users installing those - either Personal.xlsx/b or as an Add-In.

    3) I realise now that the QAT additions will appear for other Excel workbooks in which I don't want the macros available.

    So, it looks like I need to keep it local, by using a button on the worksheet. Unless you can suggest any way of adding to menus just for a specific workbook.

    Thanks again for your help. Great site, so I'll be signing up for the emails.

    Ron

  5. cheryl says:

    I know I'm a little late jumping on this post, but wondering if anyone knows how to add a UDF to the QAT? I've saved my UDF in my personal workbook, but it does not show up in my list when I choose Macros when customizing my QAT. Suggestions? Thanks!!

    • Chandoo says:

      @Cheryl: UDFs cannot be accessed like Macros. You can use them from other macros or from worksheet cells as formulas...
      @David: If you save your macros file and then install it as an add-in then it will be always available for you.

  6. David says:

    The instructions work great when you are creating a new file, and it is still open. I find that I can't access macros after I've saved a file as an xlam and closed it. When I reopen the xlam, either by browsing to it, or by having it set to open as an addin using Excel Options, the macros are no longer available in the macros list when I go to edit the QAT. Any way around that?

  7. JimH says:

    I need to create a button that will run a macro. Once you click the button it needs to open up a browser asking you to select a report/file. Once you select the file, it will run the macro on the selected file and then save it as a new report with a name and the current date. I created the macro to sort/modify the report but I do not know how to do what I mentioned above. I hope this makes sense.

  8. NathanG says:

    I'm having trouble adding a macro to the QAT. I've done everything up to step 5 but my macro isn't showing up. What am I doing wrong?

  9. surfinette says:

    Hi,
    Thank you for the explanation. Very useful for a recent switcher from office 2003 to office 2010.
    My follow-up question is: in Excel (or ppt) 2010, can you customize the macro button that you put in the QAT?
    In office 2003, once you chose the custom button for your Macro, you could then edit pixel by pixel the said button.
    For instance, I've created 2 Macros in PPT that are converting all my slides to either English or French language, so I'd like one button to show EN and the other FR... that would be more meaningful that any of the possible "custom" office 2010 buttons

  10. Morton Wakeland says:

    I read all the post and one important aspect to the QAT was never mentioned. That is, you have a macro driven worksheet that you want to share with other. You have customized the QAT with two icons to run the macros (VBA programs in reality). However, when the others receive the workbook, the icons are no where to be found. It's my understanding those "customized buttons" have been saved to an outside file, Excel.qat. QUESTION: Could one simply attach that file to your email, along with the worksheet, and tell the recipients to copy that file to correct location on their computer - C:\Users\\AppData\Local\Microsoft\Office|\
    Would the customize macro buttons then appear in the worksheet and, more importantly, work? Thanks for your thoughtfulness and thanks for well written instructions Chandoo!
    MortW

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