fbpx
Search
Close this search box.

Another web advertising failure – shoppers stop


shoppers stop web ad on rediff

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg online and hoped that it would work. I cant imagine a superior way to waste money. Comments?

Also read:
How not to do online advertising – lessons from rediff, Chateau Indage
Failed cases of context sensitive advertising
Why copy is more critical when you are advertising online?

PS: the images are from shoppers stop / rediff, hosted on phd.

Chandoo

Hello Awesome...

My name is Chandoo. Thanks for dropping by. My mission is to make you awesome in Excel & your work. I live in Wellington, New Zealand. When I am not F9ing my formulas, I cycle, cook or play lego with my kids. Know more about me.

I hope you enjoyed this article. Visit Excel for Beginner or Advanced Excel pages to learn more or join my online video class to master Excel.

Thank you and see you around.

Related articles:

Written by Chandoo
Tags: , , , , , , , ,
Home: Chandoo.org Main Page
? Doubt: Ask an Excel Question

One Response to “Another web advertising failure – shoppers stop”

  1. [...] Author wrote an interesting post today onHere’s a quick excerptClearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper … [...]

Leave a Reply


« »