There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is the strong repositioning exercise undertaken by some of the leading banks of the country. This means new age banks like ICICI, CITI etc. who are marketing themselves on superior service and better products are in for a tough fight in terms product/service differentiation, innovation.
Let me talk about 2 such campaigns:
Surprisingly SBI:
It’s been a couple of months since the initial ads have surfaced. When I saw it first time I wasn’t impressed at all, for one a leader like SBI trying to convince us that we really don’t know their scale and services and then explaining what they are didn’t fit in well. Some of the promises made in the ads like 8to8 banking etc sounded like far from reality. I have an SBI account for the last 8 years and I know the service levels they are capable of.
But during my visit to home, I have interacted with my aunt who is working in SBI and surprised to find out the scale of internal restructuring and HR policy reshaping taking place in the bank. Certainly the ads now make more sense. Finally the service organizations in the country started moving from ‘we offer you a great favor’ mode to ‘we are trying to sell what you want’ mode. Good for us.
More on Surprisingly SBI: Agency Faqs, BL, Blogs [ Sucheta Dalal, Kaushal Sheth ]
Think Big:
IDBI’s campaign encouraging people to think big with the help of bank services is another clear repositioning exercise, we have to wait and see whether this is just a campaign or actually backed by a massive corporate restructuring.
What are the challenges faced by such old-age banks?
- Employee mind set: most of the employees find it tough to change their behaviour towards customer. They might feel doing ‘great favors’ whenever a customer gets more than normal services. Fighting this syndrome means,
- Clear communication to them about new position of the bank
- Incentives/punishments designed to motivate them
- Monitoring service levels and ensuring that they go extra mile every day
- Customer mind set: Some of the existing customers actually stuck to bank because of its no-nonsense service levels, they never get tortured by phone calls or get introduced to unwanted loans/products. Changing their mindset without distancing from them is a tough balancing act.
11 Responses
Ciao Hui,
Collecting Excel tricks under the title “Notable Excel Websites (Non-MVP) Edition” is a brilliant idea…
Thank you in the name of all The FrankensTeam.
On our site there is a box with a picture and text highlighting:
This is a no-MVP site
we think ourselves “bad boys” a bit 🙂
For those who would like to know why our site is a no-MVP site, enough to click on the link:
http://goo.gl/lxDszY
Thank you again!
Thanks a lot
I really enjoyed this (newsletter). I must admit that I rarely read an Excel newsletter (and I subscribe to quite a few) all the way though, but this grabbed my attention and before I realized it, I was engrossed in it. I must also admit that most of this I don’t understand, yet. But, it excites me when I do learn something new in Excel. I can’t wait to see how much of this I can implement into my (constantly-evolving) ‘House Budget’ & ‘Family Medical’ worksheets that I have developed over the past few years! I sure hope to see more of these type of newsletters in the future! Thanks!
Thanks for doing this Hui! I appreciate being included.
I like Tom’s tip a lot. I posted about a tool I wrote to automate this at http://yoursumbuddy.com/tables-edit-query-dialog/
EXCELLENT !
Hui, This post is Superb! More over I have always been a fan of Roberto’s work and have learnt a lot from him.
Here are some of my recent contributions
1. Customising markers in a chart – http://www.goodly.co.in/customize-markers-in-a-chart/
2. Charting Hacks to work faster – http://www.goodly.co.in/5-charting-hacks-to-help-you-work-faster/
3. 7 Date formulas to make life easy – http://www.goodly.co.in/date-formulas-in-excel/
4. Customised scrollbar using VBA – http://www.goodly.co.in/customized-scroll-bar-in-excel/
5. Adding Direct Legends – http://www.goodly.co.in/customized-scroll-bar-in-excel/
Hope everyone enjoys!
I like the Excel Ninja Menus.
1. Select a cell or range then move till the 4-way cross appears. Right-Click and drag the selection to another place in the worksheet then, like a ninja, a menu full of skills and throwing stars pops up allowing me to do all kinds of awesomeness.
2. When you click the fill box on a Date and right click and drag it down, a lot of amazing Date options pop up.
I also brand my Excel to remind myself that I’m awesome. In my personal macro workbook I place the following code.
Private Sub Workbook_Open()
Application.Caption = “SuperKrishna’s Awesomeness”
End Sub
My favorite tip goes along with #17. If you try to copy subtotaled data (and in earlier Excel versions filtered data),when you paste it all the data displays instead of just the summarized data.
To get around this, select your summarized data, click on Find and Select tab and then select Go to Special. Click Visible cells Only and click OK. Now paste and you will see that only the summarized data has been copied.
You can also go CTRL+G and then click the Special icon at the bottom of the dialog box.
What a great idea, Chandoo! I’d love to be included in your next edition:) Perhaps a VBA exclusive version?
@Ryan
I will review this concept about 6 months out from the original post and be sure to keep your site in mind
Hui…
That sounds great, Hui:) I just realized I gave credit to Chandoo for the idea and I should have attributed it to you.
Sorry about that!