frAGILE software development
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Did you see the moon-walking bear? – nice ad
Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]
Bas Dimag Lagao!
Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]
Dude! where is my fullstop?
I am totally confused when it came to giving a title to this post since I have an option of choosing ‘dude! where is my period?’. But the post will then be subjected to unintended verbal connotations about the sexuality of the author and thus ends up creating more confusion and problems than what it […]
Usage Masks
After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a […]
Otherwise a lazy weekend
Just when i finished publishing the last post vishy buzzed me on Y! and invited me to NASEOH (an NGO based in mumbai) to participate in an afternoon session with differently-abled people teaching them computers and communication skills. I was in two minds whether to go there or not. But after a hefty lunch at […]