PHD’s Regular Blah #8
Stop doing what you are and go read Unleashing the Ideavirus by Seth Godin. Even if you have already read it, do it again. It helps keeping your mind alive. My plans to start Calvin Fund are slightly delayed, thanks to my forgetful finger, I lost my login password at the trading site and would […]
9 sureshot ways to kill your audience using powerpoint
Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]
Absolut Shift
Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]
Welcome to the miraculous world
Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]
My date with a mall
My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]
Rediff Shopping – another failure
Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else) My earlier post on online shopping in India.
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]