All articles with 'leading' Tag

Stop doing what you are and go read Unleashing the Ideavirus by Seth Godin. Even if you have already read it, do it again. It helps keeping your mind alive. My plans to start Calvin Fund are slightly delayed, thanks to my forgetful finger, I lost my login password at the trading site and would […]

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post. What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands, “The basic concept of […]

My date with a mall Indorians suddenly found a new hobby, “mall hopping”, thanks largely to the new mall ‘Treasure Island’. After hearing rave reviews from several of my classmates I went there a couple of days back, my experiences… Park here, not there:Since the mall has very limited capacity of 2/4 wheelers parking, we […]

Its sad that one of the leading online shoppers in India has committed such mistake. (incase you haven’t figured it out, the picture is of iPod Nano, where as the product they are trying to sell is something else) My earlier post on online shopping in India.

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

The way Indian online shopping is shaping up only suggests that it will take several years before the market matures… an incident to back my argument. A couple of days ago I have ordered an iPodShuffle from one of the leading shopping sites in India. After a day I got an email from them saying […]

A rattle of cha/coffee pulled me out of dreamland. The train is moving fast towards Jammu Tawi station. By that time others are awake. The scenery outside looked really beautiful with lots of greenery and plains. Every now and then we see a huge army camp. Outside Jammu Tawi Rly. Station At about 7 AM […]

I am totally confused when it came to giving a title to this post since I have an option of choosing ‘dude! where is my period?’. But the post will then be subjected to unintended verbal connotations about the sexuality of the author and thus ends up creating more confusion and problems than what it […]

Yesterday i was running. Running for my life and running for my grades. I had a CT Quiz at 5 pm. There was an accounts tute by prof (not mandatory) at 3 pm in our respective cells. I bunked the accounts tute. I thought for sleeping for a while before the CT Quiz. And when […]