All articles with 'product' Tag

Formula Forensic No. 015 – Cornelia’s Price Rises

Published on Mar 8, 2012 in Formula Forensics, Huis, Posts by Hui
Formula Forensic No. 015 – Cornelia’s Price Rises

Cornelia wanted to cumulatively increases prices to a lot of products.
See how it was accomplished using an Array Formula to assist.

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Focus on customers, not on your brand

Published on Apr 10, 2008 in america, business, ideas, pics, wonder why

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]

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Pay money but seek no control !

Published on Oct 31, 2007 in business, wonder why

That seems to be the motto of some of the service providers. How often we end up paying for services and (or) products through our nose yet we get little or no control on how it is delivered to us or what we are getting. Take for example “airline seats”, despite the rapid advancements in […]

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My screen just widened!

Published on Aug 2, 2007 in gadgets, technology

OCDOBG stuck me when I was in HK last week. That is Obsessive Compulsive Disorder Of Buying Gadgets, This time I have picked up the biggest possible thing that can still be carried inside the luggage bags. A 19inch widescreen lcd monitor. The Samsung 931bw. I have been thinking about upgrading my old 15 inch […]

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Question for MBAs

Published on Jul 11, 2007 in b-school, business, wonder why

Imagine this: You have an important client presentation day after tomorrow. You are going to demonstrate one of your company’s products and convince the client to use it in her upcoming project. Now suddenly you realized that the product has a feature that you cannot understand, like an excel import feature which is not working […]

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Amul – an agile brand

Published on May 5, 2007 in business

Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile? PS: The image is copyrighted, click on it to see the archives on Amul’s website.

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Are fund managers poor marketers?

Published on Feb 20, 2007 in media, personal finance, wonder why

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they […]

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Published on Feb 14, 2007 in media, wonder why

I think even on world sxx day also we dont see so much attention to the production process. Either every journo / news writer / news maker has woken up with the worst errections ever or all of them had some raunchy virus taking over their computers. How else can you explain this? All 3 […]

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Good news for Indian Movie lovers

Published on Dec 22, 2006 in Random

In a really interesting and smart move MoserBaer announced that it would soon enter VCD/DVD based movie segment by offering them at the price range of Rs. 28-35. I think its really good for everyone who likes movies. In the day and age of rampant piracy not many people are finding it easy to shell […]

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I love missing the last bus to office

Published on Dec 9, 2006 in Seoul

I love my Sony Ericsson walkman phone. Ever since it entered my life most of the boring situations have become interesting. Being a new recruit in office meant having to eat my lunch alone, not any more ever since I got the phone. I could play “Aahista Aahista” from Swades by ARR or “Summer – […]

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Creating New MFs – the SBI way

Published on Dec 7, 2006 in personal finance

Mutual fund companies often develop this compulsive urge to launch a new product, but sadly mutual funds are one of the boring financial services and all most all of them do one of the following four: Retain your capital and provide liquidity Give returns at risk free rate by investing in longterm governament bonds etc. […]

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Supply Creates Demand

Published on Nov 23, 2006 in Random

The things I love about Chennai are many, filter coffee, trees, relaxed pace of life, amazing food, culture to name a few. But one of the important reasons is Landmark Bookstores. During my second week in Chennai, Ashwin, one of my b-school classmates introduced me to Landmark. We went to the store located in the […]

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Super Copy

Published on Jun 7, 2006 in Random

See for yourself, I think this is a very good tagline/copy for an AC ad where the products are getting commoditized by day

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Focus on Details = Satisfied Customers

Published on May 5, 2006 in Random

It is amazing how attention to smaller details can change the face of a service organization. There are several things that are done just the way they are since they were first done. Ok, thats a complex statement, for example, when you go to a website and it has some data/animation to load, all you […]

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Bas Dimag Lagao!

Published on Apr 14, 2006 in Random

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

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